2026年8月5日 / 美国东部时间早上6:46 / 哥伦比亚广播公司/法新社
一名墨西哥网红周二在锡那罗亚州一家餐厅外进行社交媒体直播时遭枪击身亡，该州贩毒集团和帮派暴力活动猖獗。
拥有超过60万TikTok粉丝的塞萨尔·加斯特卢姆当时正和两名朋友一同直播，他们当时装扮成外卖员，以此参与一项挑战。
网上流传的视频显示，一辆载有两人的摩托车停靠在他们身旁。路透社记者看到的直播录像显示，摩托车骑手似乎直接朝加斯特卢姆开了枪。
当地警方证实了加斯特卢姆的死讯。
直播随后被中断，平台也将其下架，但袭击的录像和画面仍在持续传播。
当地警方最初通报称一名外卖员身亡，随后确认受害者为25岁的加斯特卢姆，他生前主要发布生活方式类内容。
袭击发生在州府库利亚坎市锡那罗亚检察官办公室附近一处繁忙的购物中心广场。
据当地电视台的画面显示，士兵和警察已部署到位，法医专家正在收集证据并转移遗体。
过去两年来，该地区一直受到当地强大贩毒集团内部派系斗争的困扰。
当地媒体称，近年来锡那罗亚州已有约十几名网红遭杀害，其中一些人据称与犯罪团伙有关联。
去年，拥有数万TikTok粉丝的墨西哥网红巴莱里亚·马尔克斯在一家美容院直播期间遭枪击身亡。检方表示，她似乎是被职业杀手谋杀，遇害前曾表现出恐惧。
据路透社报道，今年7月，当局宣布在哈利斯科州逮捕拉蒙·安赫尔·阿尔瓦雷斯·阿亚拉，官员称其与马尔克斯谋杀案以及2025年11月乌鲁阿潘市市长卡洛斯·曼佐遇害案有关。
马尔克斯的谋杀案震惊了墨西哥——这个国家日常充斥着谋杀和绑架事件——也让该国的女性谋杀 epidemic（女性谋杀潮）以及针对网红的日益严重的暴力问题受到广泛关注。
2025年1月，有报道称一架小型飞机在库利亚坎空投传单，威胁约20名艺人和油管博主，称他们涉嫌与锡那罗亚贩毒集团的对立派系勾结。
网红在拉丁美洲其他地区也成为袭击目标。去年在委内瑞拉，警方逮捕了一名涉嫌 accomplice（共犯）的男子，该男子涉嫌参与杀害一名TikTok网红。这名网红在直播中谴责阿拉瓜火车犯罪团伙成员及涉嫌腐败的警察后遭枪杀。
Popular social media influencer shot dead during livestream outside restaurant in Mexico
August 5, 2026 / 6:46 AM EDT / CBS/AFP
A Mexican influencer was shot dead on Tuesday while streaming live on social media outside a restaurant in Sinaloa state, where cartel and gang violence is rife.
Cesar Gastelum, who had more than 600,000 followers on TikTok, was broadcasting with two friends — all dressed as food delivery workers as part of a challenge.
Video circulating online showed a motorcycle carrying two people pull up beside them. In the recording of the livestream, seen by the Reuters news agency, the driver of the motorcycle appeared to fire a gun directly at Gastelum.
Local police confirmed Gastelum’s death.
The livestream was halted and later removed by the platform, though footage and images of the attack have continued to circulate.
Local police initially reported the death of a delivery worker, but later identified the victim as Gastelum, who was reportedly 25 years old and posted lifestyle content.
The attack took place in a busy shopping plaza near the Sinaloa prosecutor’s office in Culiacan, the state capital.
Soldiers and police were deployed while forensic experts collected evidence and removed the body, according to footage from local TV stations.
The district has been troubled over the past two years by internal struggles within the powerful local cartel.
Around a dozen influencers — some allegedly linked to criminal gangs — have been killed in recent years in Sinaloa, local media said.
Last year, Mexican social media influencer Valeria Marquez was shot dead at a beauty salon during a livestream on TikTok, where she had tens of thousands of followers. Prosecutors said she appeared to be murdered by a hit man and expressed fear before being killed.
In July, authorities announced the arrest in Jalisco of Ramon Angel Alvarez Ayala, whom officials linked to the killing of Marquez as well as the November 2025 murder of Uruapan Mayor Carlos Manzo, Reuters reported.
Marquez’s murder shocked Mexico — where killings and kidnappings are a daily occurrence — and brought into sharp focus both its femicide epidemic and growing violence against influencers.
In January 2025, a small plane was reported to have dropped pamphlets in Culiacan threatening around 20 artists and YouTubers for alleged dealings with a warring faction of the Sinaloa drug cartel.
Influencers have been targeted in other parts of Latin America. Last year in Venezuela, police arrested an alleged accomplice in the murder of a TikTok influencer who was killed during a livestream after denouncing members of the Tren de Aragua criminal gang and allegedly corrupt police officers.