2026-09-02T16:41:50.590Z / 美国有线电视新闻网（CNN）
亚伦·布莱克 分析报道
3小时前
发布于 2026年9月2日 美国东部时间下午12:41
唐纳德·特朗普 美国选举专栏
南卡罗来纳州默特尔比奇，8月21日，唐纳德·特朗普总统在出席参议员达琳·格雷厄姆的竞选集会后离场并跳舞。
杰奎琳·马丁/美联社/资料图
唐纳德·特朗普总统麾下资金极为雄厚的政治团队，已在共和党人翘首以盼的2026年中期选举前启动广告宣传活动。
但首批广告的核心主题却相当不受欢迎：特朗普本人。
支持特朗普的超级政治行动委员会“让美国再次伟大公司”（MAGA Inc.）的非营利分支“捍卫美国伟大”推出的新广告，似乎印证了《大西洋月刊》的报道以及特朗普近期的表态——此次竞选活动将主要围绕特朗普本人，而非今年秋季选举中将参选的国会共和党人。
其中一则名为“最强硬汉”的广告，完全就是为特朗普本人竞选量身打造的风格。广告中UFC总裁达娜·怀特称赞特朗普的强硬作风，随后特朗普发表了关于美国至上的高谈阔论。
“我们将繁荣昌盛，我们将骄傲自豪，我们将强大有力，我们将取得前所未有的胜利，”他说道。
这则广告甚至完全没有提及国会或共和党。
通往2026年中期选举之路现已开启
- 每周，亚伦·布莱克都会犀利剖析可能决定国会控制权归属的选举、候选人和趋势，拨开政治舆论的迷雾。订阅《20/26愿景》周报，聚焦今年的中期选举。
第二则广告“减税红利”则稍显常规，聚焦华盛顿共和党人所做的工作——其中至少部分举措有国会共和党人参与其中。
“我们为你取消了小费税、加班费税和社会保障税，这是美国历史上规模最大的减税政策，”特朗普在广告中说道，“鸡蛋价格下跌了60%。我将全球最贵的处方药价格降到了全球最低。我们正告知大型科技公司，它们有义务保障自身的电力供应，这样就不会有人的物价上涨。”
旁白随后总结道：“他每天都在为你而战。帮助他完成未竟的事业。”
这则广告中的多项表述存在虚假或误导性，包括关于社会保障税、处方药价格以及要求数据中心自行供电的内容。
但同样值得注意的是，其中后两项举措甚至并非来自国会立法，而是行政命令。
这则广告最终也以非常以特朗普为核心的方式收尾。
据追踪公司AdImpact的数据，这些广告已开始在纽约、华盛顿特区、芝加哥和费城等主要媒体市场播出，总投入约100万美元——仅占特朗普政治团队数亿美元预算的极小一部分。
共和党人希望特朗普团队能动用这笔资金助力共和党中期选举，但相关投入启动缓慢。而将竞选焦点放在特朗普个人身上，是一场冒险的策略。
推出这些主打特朗普的广告，有其合理的战略考量。过去十年的经验表明，当特朗普不在选票上时，他的选民投票率会异常偏低。
（作为非营利组织，该团队面临直接呼吁观众支持或反对特定候选人的限制。但它仍可以宣传相关工作并赞扬候选人。）
因此，让特朗普的支持者相信这些选举对总统至关重要，有助于动员共和党部分人士认为的中期选举关键基本盘选民。
特朗普近期在接受福克斯新闻采访时表示，他将“像为自己竞选时那样开展活动。我希望人们认为我也在参选名单中”。
但他也曾表示，竞选活动需要聚焦于他本人，因为民众更喜欢他而非其他共和党人。而这一说法并不属实。
事实上，特朗普的支持率处于历史低位——经常维持在30%左右，有时甚至低至30%出头——将选举焦点更多放在他身上，可能会让共和党陷入被动。在许多情况下，共和党议员可能希望与这位总统及其政策保持距离。
但这显然是特朗普政治团队选定的策略。现在我们将拭目以待，看看效果如何。
Trump’s first midterm ads are heavy on ‘me’
2026-09-02T16:41:50.590Z / CNN
Analysis by Aaron Blake
3 hr ago
PUBLISHED Sep 2, 2026, 12:41 PM ET
Donald Trump US elections
President Donald Trump dances as he departs a campaign rally for Sen. Darline Graham in Myrtle Beach, South Carolina, on August 21.
Jacquelyn Martin/AP/File
President Donald Trump’s extremely well-heeled political operation has begun an advertising campaign ahead of the 2026 midterm elections that Republicans have been eagerly awaiting.
But the first offerings focus on something decidedly unpopular: Trump himself.
The new ads from Securing American Greatness, the nonprofit arm of the pro-Trump super PAC MAGA Inc., seem to confirm reporting from the Atlantic and Trump’s recent comments suggesting the campaign will largely focus on Trump rather than the Republicans in Congress who will be on the ballot this fall.
One of the spots, titled “Toughest Guy,” looks exactly like an ad that could be run for one of Trump’s campaigns. It features UFC President Dana White praising Trump’s toughness, followed by Trump delivering high-minded lines about the primacy of America.
“We will be prosperous. We will be proud. We will be strong, and we will win like never before,” he says.
The ad doesn’t even allude to Congress or the Republican Party.
The road to the 2026 midterms starts now
- Each week, Aaron Blake cuts through the political noise with sharp analysis of the races, candidates and trends that could decide control of Congress. Sign up for 20/26 Vision, a weekly newsletter focusing on this year’s midterms.
The second ad, “Tax Cut Prices,” is a little more conventional in that it focuses on things Republicans in Washington have done — at least some of which congressional Republicans were involved in.
“We gave you no tax on tips, no tax on overtime, and no tax on Social Security, the largest tax cuts in American history,” Trump says in the ad. “The price of eggs is down 60%. I took prescription drugs from the highest price in the entire world to the lowest. We’re telling the major tech companies that they have the obligation to provide for their own power needs so that no one’s prices will go up.”
The narrator then concludes: “He’s fighting for you every day. Help him finish the job.”
Several of the claims in the ad are false or misleading, including on Social Security taxes, prescription drug prices and making data centers provide their own power.
But it’s also worth noting that some of them — including the latter two — didn’t even involve legislation from Congress. They were executive actions.
The ad also concludes on a very Trump-centric note.
Per data from tracking firm AdImpact, the spots have begun running in major media markets like New York, Washington, DC, Chicago and Philadelphia, and have about $1 million behind them — a tiny portion of the hundreds of millions of dollars in Trump’s political operation.
Republicans hope the Trump team will unleash that money to help the party in the midterms, but the spending has been slow to start. And focusing on Trump personally is a dicey strategy.
There is some legitimate strategic reason for these ads to invoke Trump. The last decade has shown that his voters are inordinately less likely to vote in elections when he’s not on the ballot.
(As a nonprofit, this group also faces some restrictions on directly telling viewers to vote for or against specific candidates. But it could still promote their work and praise them.)
So making Trump’s supporters believe these races are important for the president could help turn out the base voters that some Republicans believe will be key to their midterm hopes.
Trump recently told Fox News that he was going “to campaign like I did for myself. And I’m going to hope that people think that I’m on” the ballot.
But he’s also said the campaign needs to focus on him because people like him better than other Republicans. And that’s just not true.
In fact, given Trump’s approval rating is historically low — often in the 30s and sometimes the low 30s — making the election more focused on him could backfire on Republicans, who in many cases might seek distance from the president and his policies.
But this is apparently the course that Trump’s political operation has chosen. And now we see how it plays.
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