起诉书称，Netflix打造了其多次向消费者承诺绝不会涉足的广告业务
2026年9月9日 美国东部时间下午4:32 / 福克斯新闻频道
作者：布里塔尼·米勒 福克斯新闻
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佛罗里达州总检察长詹姆斯·乌特迈尔周三起诉Netflix，指控这家流媒体巨头误导订阅用户：其承诺提供无广告、注重隐私的服务，却暗中收集长达数年的行为数据——包括来自儿童账户的信息——以打造其长期坚称绝不会创建的广告业务。
这份长达66页的起诉书指控，Netflix通过向消费者保证，每月订阅费用就能让用户免受其他大型科技公司以监控为基础的广告模式影响，从而树立了自身品牌形象。但佛罗里达州指控称，Netflix早在2022年11月推出广告支持版平台之前，就已在悄悄收集大量用户数据。
“Netflix告诉佛罗里达州的家庭，他们可以通过支付月费摆脱大型科技公司的监控。这是谎言，”乌特迈尔在宣布起诉的新闻发布会上表示。“Netflix收集了关于儿童和家庭的详细数据，设计产品以延长儿童观看时长，随后将这些信息商业化，打造出其承诺绝不会建立的广告业务。父母，而非企业高管，才是子女养育的主导者。Netflix理应为此承担责任。”
起诉书指出了Netflix高管多次公开表态的内容，他们曾吹嘘公司与依赖广告的竞争对手截然不同。其中，起诉书援引了前首席执行官里德·哈斯廷斯在2020年财报电话会议上的言论，他当时称Netflix“不会整合所有人的数据”，还补充道“我们不会收集任何信息”，并将流媒体服务形容为“免受那些通过广告剥削用户的公司侵扰的安全避风港”。
《华盛顿邮报》面临集体诉讼，被指控对订阅用户实施“监控式定价”
2025年12月2日，洛杉矶好莱坞街区的一栋建筑外展示的Netflix标志。（迈克·布莱克/路透社摄）
佛罗里达州指控，这些保证具有误导性，因为Netflix建立了起诉书所称的大规模行为数据收集体系，记录订阅用户如何使用该平台。根据起诉书，Netflix追踪数十亿次用户互动，包括订阅用户观看、搜索、暂停、快进、跳过和放弃的内容，以及与其设备和位置相关的信息。该州指控称，Netflix利用这些信息优化其推荐系统，并支撑其广告业务。
诉讼特别强调了Netflix的“儿童个人资料”功能，该公司将其宣传为专为儿童打造的专属空间。佛罗里达州指控，Netflix一方面鼓励家长创建儿童账户，称其“非常适合孩子”，是孩子“自己的空间”，另一方面却继续通过与成人账户相同的遥测系统收集和分析儿童的观看行为。
家长敦促国会就儿童网络安全采取行动，此前陪审团裁定Meta和YouTube对伤害事件负责
佛罗里达州总检察长詹姆斯·乌特迈尔宣布起诉Netflix，指控其在数据收集做法和儿童隐私方面误导订阅用户。（艾米·贝丝·贝内特/南佛罗里达太阳哨兵报摄）
佛罗里达州还指控Netflix使用所谓的“暗模式”设计来留住观众。起诉书称，儿童账户默认启用的自动播放功能，是故意设计用来延长观看时长、增加刷剧行为并生成更多行为数据的，尤其针对儿童群体。
该州进一步指控，Netflix在2022年11月推出广告支持级订阅套餐后，便进军了其曾拒绝涉足的广告业务，允许广告商和广告技术公司使用订阅用户数据进行受众定位和广告活动效果评估。
起诉书指控Netflix违反了《佛罗里达州欺骗性和不公平贸易行为法》以及《佛罗里达州数字权利法案》。除其他诉求外，佛罗里达州还指控Netflix非法共享从儿童处收集的敏感个人数据，未遵守州法律要求的征得同意程序。
马里兰州拟禁止杂货店实施监控式定价
在这张图片示例中，苹果MacBook Pro屏幕上显示着流媒体服务Netflix、亚马逊Prime Video、Disney+和Hulu的标志。（切斯诺特摄）
乌特迈尔请求法院永久禁止被指控的违规行为，命令Netflix删除该州所称的从佛罗里达州居民处欺骗性收集的数据，停止使用历史订阅用户数据支撑其广告业务，清除通过儿童账户收集的行为数据，禁止使用被指控的暗模式设计，并根据佛罗里达州法律处以法定民事罚款。
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布里塔尼·米勒是福克斯新闻数字频道突发新闻撰稿人，曾为独立媒体报道新闻，2023年毕业于雪城大学。
https://www.foxnews.com/video/6395817467112
Florida sues Netflix, alleges streamer tracked children after promising families privacy
The complaint says Netflix built the advertising business it repeatedly promised consumers it never would
September 9, 2026 4:32pm EDT / Fox News
By Brittany Miller Fox News
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Florida Attorney General James Uthmeier sued Netflix on Wednesday, accusing the streaming giant of misleading subscribers by promising an ad-free, privacy-focused service while secretly collecting years of behavioral data — including from children’s profiles — to build the advertising business it long insisted it would never create.
The 66-page lawsuit alleges Netflix built its brand by assuring consumers that paying a monthly subscription meant they could avoid the surveillance-driven advertising model used by other major technology companies. Instead, Florida alleges Netflix quietly collected extensive user data before launching its ad-supported platform in November 2022.
“Netflix told Florida families they could pay a monthly fee to escape Big Tech surveillance. That was false,” Uthmeier said in a news release announcing the lawsuit. “Netflix collected detailed data on children and families, designed its product to keep kids watching, and then commercialized that information to launch the advertising business it promised never to build. Parents, not corporate executives, direct the upbringing of their children. Netflix should expect to be held accountable.”
The complaint points to repeated public statements from Netflix executives who touted the company as different from advertising-supported competitors. Among them, the lawsuit cites former CEO Reed Hastings, who said during a 2020 earnings call that Netflix was “not integrating everybody’s data,” adding, “We don’t collect anything,” and describing the streaming service as “the safe respite” from companies that exploit users through advertising.
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The Netflix logo is shown on one of their buildings in the Hollywood neighborhood of Los Angeles on Dec. 2, 2025.(Mike Blake/Reuters)
Florida alleges those assurances were misleading because Netflix built what the lawsuit describes as a massive behavioral-data operation that records how subscribers use the platform. According to the complaint, Netflix tracks billions of user interactions, including what subscribers watch, search for, pause, rewind, skip and abandon, along with information about their devices and locations. The state alleges Netflix uses that information to improve its recommendation systems and support its advertising business.
The lawsuit places particular emphasis on Netflix’s Kids Profiles, which the company markets as dedicated spaces designed for children. Florida alleges Netflix encouraged parents to create children’s profiles by describing them as “Great for kids” and a child’s “own space” while continuing to collect and analyze children’s viewing behavior through the same telemetry systems used for adult accounts.
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Florida Attorney General James Uthmeier announced a lawsuit accusing Netflix of misleading subscribers about its data collection practices and children’s privacy.(Amy Beth Bennett/South Florida Sun Sentinel)
Florida also accuses Netflix of using so-called “dark patterns” to keep viewers engaged. The complaint alleges autoplay, which is enabled by default on Kids Profiles, is intentionally designed to extend viewing sessions, increase binge watching and generate additional behavioral data, particularly from children.
The state further alleges Netflix expanded into the advertising business it once rejected by allowing advertisers and advertising technology companies to use subscriber data for audience targeting and campaign measurement after launching its ad-supported tier in November 2022.
The lawsuit accuses Netflix of violating the Florida Deceptive and Unfair Trade Practices Act and the Florida Digital Bill of Rights. Among other claims, Florida alleges Netflix unlawfully shared sensitive personal data collected from children without obtaining the consent required under state law.
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In this photo illustration, the logos of media service providers, Netflix, Amazon Prime Video, Disney+ and Hulu are displayed on the screen of an Apple MacBook Pro screen.(Chesnot)
Uthmeier is asking the court to permanently block the alleged practices, order Netflix to delete data the state says was deceptively collected from Floridians, stop using historical subscriber data to support its advertising business, purge behavioral data collected through Kids Profiles, prohibit the use of alleged dark-pattern designs and impose civil penalties authorized under Florida law.
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Netflix did not immediately respond to Fox News Digital’s request for comment.
Brittany Miller is a Fox News Digital breaking news writer and former Independent reporter who graduated from Syracuse University in 2023.
https://www.foxnews.com/video/6395817467112
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