2026年8月13日 / 美国东部时间上午10:26 / 哥伦比亚广播公司新闻
去年，好时在一场诉讼中胜诉，这场诉讼曾指控锐滋的无特征万圣节南瓜造型糖果让消费者失望。从本月开始，这款充满节日氛围的糖果将重返货架，但其光滑的椭圆形外观不会有任何改动。
“我们了解消费者的喜好，”好时万圣节系列高级品牌经理凯蒂·德卡普里亚在该糖果公司秋季产品线新闻发布会上表示，“我们没有对锐滋的造型做出任何改动。”
“南瓜造型是我们产品组合的基石，”她补充道。
一张2024年诉讼相关照片，展示了未包装的锐滋花生酱南瓜巧克力，该诉讼指控包装与实际糖果外观不符，存在虚假宣传。美国南佛罗里达州联邦地区法院
当然，这款糖果的爱好者可能会说，无论糖果的形状或外观如何，花生酱与巧克力的组合都不会出错。这场关于锐滋南瓜造型糖果的法律纠纷始于2024年，当时有诉讼指控好时的糖果广告存在误导性，因为包装上印着带笑脸的南瓜造型，但实际售卖的糖果却没有任何纹路。
2025年9月，法官驳回了这起诉讼，指出即便消费者觉得包装存在误导，他们仍可以享受这款糖果。
2024年的一场诉讼指控好时存在虚假宣传行为，其广告描绘了带有雕刻纹路的巧克力南瓜，但实际未包装的巧克力外观光滑平整。2025年9月19日，法官驳回了该诉讼。南佛罗里达州地区法院
就在此次胜诉近一年后的本周四，好时宣布将推出20款万圣节主题产品，本周内即可在门店上架，这是该公司规模最大的一次万圣节产品上线活动。据好时介绍，由于消费者开始提前开启万圣节庆祝活动，从暖季的“夏日万圣节”庆祝活动就拉开序幕，如今这项年度活动的庆祝时长已占到全年约三分之一。
“夏日万圣节”指的是部分消费者在夏季举办的万圣节主题庆祝活动，零售商也会参与其中，在年内更早的时候推出秋季主题产品。根据美国全国零售联合会的数据，2025年万圣节消费额达到创纪录的131亿美元。
在好时开展的一项调查中，约1000名受访父母中有三分之二表示，他们已经在今年夏天购买了万圣节糖果。好时表示，锐滋南瓜造型巧克力仍是该公司最受欢迎的万圣节产品之一。
今年与锐滋南瓜造型巧克力一同上架的其他万圣节糖果包括：好时曲奇奶油獠牙造型糖果——这款产品在2025年下架后今年重新回归，以及造型为吸血鬼伯爵和女巫的奇巧巧克力。
该公司还推出了多款非巧克力类零食，例如LesserEvil品牌的南瓜香料爆米花和带有万圣节包装的芝士玉米球。
Reese’s Halloween pumpkins return to store shelves unchanged after Hershey won lawsuit
August 13, 2026 / 10:26 AM EDT / CBS News
Last year, Hershey prevailed in a lawsuit that claimed Reese’s featureless Halloween pumpkins were a consumer letdown. Starting this month, the spooky treats will return to store shelves, though without any changes to their smooth, oval shapes.
“We know what consumers love,” said Katie DeCapria, senior brand manager for Halloween at Hershey, in a press conference about the candy company’s fall lineup. “We have not made any changes to the Reese’s shapes.”
“The pumpkin is the cornerstone of our portfolio,” she added.
A photo of an unwrapped Reese’s Peanut Butter Pumpkin as part of a 2024 lawsuit alleging deceptive advertising over the difference between the wrapper and the appearance of the actual candy. U.S. District Court of Southern Florida
Of course, fans of the candy might say it’s hard to go wrong with a combination of peanut butter and chocolate, regardless of a candy’s shape or features. The legal dispute over the Reese’s pumpkins kicked off in 2024, when a lawsuit alleged that Hershey’s ads for the candies were deceptive because the smiling pumpkin designs on the wrappers were absent from the actual candies.
In September 2025, a judge dismissed the lawsuit, noting that consumers could still enjoy the treats even if they felt tricked by the wrappers.
A 2024 lawsuit alleged Hershey had engaged in deceptive advertising by depicting chocolate pumpkins with carved faces, when the unwrapped chocolates were blank. A judge dismissed the lawsuit on Sept. 19, 2025. District Court of Southern Florida
On Thursday, almost a year after that court victory, Hershey said it is introducing 20 Halloween-themed products that will hit stores this week, marking the company’s largest Halloween rollout. The annual event is now celebrated for roughly one-third of the calendar year as consumers kick off their spooky celebrations earlier, beginning with “summerween” celebrations in the warmer months, according to Hershey.
Summerween refers to Halloween-themed celebrations that some consumers organize in the summer months, with retailers participating by unveiling fall-themed products earlier in the year. Halloween spending reached a record $13.1 billion in 2025, according to the National Retail Federation.
About two-thirds of the roughly 1,000 parents polled by Hershey reported having already bought Halloween candy this summer. Reese’s pumpkins remain one of the company’s most popular Halloween items, Hershey said.
Other Halloween treats accompanying the Reese’s pumpkins this year include Hershey’s cookies ‘n’ creme fangs, a fang-shaped candy that’s returning after being absent from shelves in 2025, and KitKats shaped like a vampire count and a witch.
The company is also introducing some non-chocolate treats, such as LesserEvil pumpkin spice popcorn and LesserEvil cheesy corn balls with Halloween packaging.
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