2026年8月5日 / 美国东部时间上午10:36 / 哥伦比亚广播公司新闻（CBS News）
作者：玛丽·坎宁安
玛丽·坎宁安是哥伦比亚广播公司财经观察（CBS MoneyWatch）记者，曾供职于《60分钟》、哥伦比亚广播公司新闻网及哥伦比亚广播公司24小时新闻频道，为哥伦比亚广播公司新闻实习项目成员。
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玛丽·坎宁安
华特迪士尼公司与TikTok周三宣布达成一项合作协议，内容创作者可借此制作带有迪士尼旗下品牌角色的短视频，包括漫威、皮克斯和星球大战系列角色。
两家公司在被称为“全球首创合作”的声明中表示，这类短视频将可在TikTok以及迪士尼+流媒体应用的垂直视频 feed 平台Vert上发布。
相关视频的试点项目将在未来几个月内推出，随后推广至其他市场。两家公司称，TikTok创作者将可使用包含数百部电影和电视剧在内的海量迪士尼内容库。
迪士尼首席营销与品牌官阿萨德·阿亚兹在宣布这项合作的声明中表示，该合作将为“创作者提供更大的平台分享作品，同时让观众每日在迪士尼+上发现更多精彩内容”。
此次合作凸显了用户生成内容在娱乐行业日益重要的地位。对迪士尼而言，这一合作提供了扩大受众群体、提升线上互动度的机会，尤其是在年轻美国人群体中。在今年5月与华尔街分析师的电话会议上，迪士尼首席执行官乔希·达马罗曾表示，短视频是公司“正在积极布局的领域”。
他对投资者表示：“短视频和创意内容在过去几年呈现爆发式增长。这是我们关注的领域，因为我们拥有忠实的粉丝群体——他们热爱我们的品牌、系列作品和角色，并希望以这种新方式与它们互动。而对于阿尔法一代，也就是最新一批迪士尼粉丝群体而言，这一点尤为重要。”
此次新合作也将为TikTok带来利好，使其能够获得热门娱乐品牌的内容资源。
blob:https://www.cbsnews.com/dcf52fe5-6505-4e7a-b9c2-70be6dd0ae3d
迪士尼去年曾与OpenAI达成授权协议，允许Sora AI视频应用的用户制作带有迪士尼角色的视频。不过OpenAI已于今年早些时候停用了Sora。
编辑：阿兰·谢尔特
Disney deal with TikTok will let people use Marvel, Pixar, Star Wars characters to make videos
August 5, 2026 / 10:36 AM EDT / CBS News
By Mary Cunningham
Mary Cunningham is a reporter for CBS MoneyWatch. She previously worked at “60 Minutes,” CBSNews.com and CBS News 24/7 as part of the CBS News Associate Program.
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Mary Cunningham
The Walt Disney Company and TikTok on Wednesday announced a deal that will allow content creators to make videos featuring characters from Disney brands such as Marvel, Pixar and Star Wars.
That short-form content will be shared across TikTok and on Vert, a vertical video feed on the Disney+ streaming app, the companies said in what they described as a “first-of-its-kind global deal.”
A pilot program for the videos will roll out in the coming months and then spread to other markets. TikTok creators will have access to a large library of Disney content, including hundreds of films and TV shows, the companies said.
In a statement announcing the partnership, Asad Ayaz, chief marketing and brand officer for Disney, said the deal will give “creators a bigger stage to share what they’ve made, and audiences more to discover on Disney+ every day.”
The deal highlights the growing importance of user-created content in entertainment. For Disney, it presents an opportunity to expand its audience and drive online engagement, particularly among younger Americans. In a May call with Wall Street analysts, Disney CEO Josh D’Amaro said short-form content is something the company is “actively leaning into.”
“Short-form and creative content, they’ve exploded in the past few years,” he told investors. “And it’s an area we’re focused on because we have deeply committed fans who — they love our brands and our franchises and characters, and they want to engage with them in this new way. And this is specifically important when we think about Gen Alpha, obviously the newest generation of Disney fans.”
The new partnership could also boost TikTok by offering access to content from a popular entertainment brand.
blob:https://www.cbsnews.com/dcf52fe5-6505-4e7a-b9c2-70be6dd0ae3d
Disney struck a licensing deal with OpenAI last year that allowed users of the Sora AI video app to create videos featuring Disney characters. However, OpenAI scrapped Sora earlier this year.
Edited by Alain Sherter
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