作者：David Wright，链接：https://news-multimedia-1393112320.cos.ap-guangzhou.myqcloud.com/160314170919-david-wright.jpg
发布时间：美国东部时间2026年11月15日下午12:04
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拉塞尔·赫德出现在斯科特·科隆的竞选广告中。
来源：斯科特·科隆参议院竞选团队
密西西比州哥伦布市的拉塞尔·赫德成了2026年中期选举意外走红的明星之一，他在一支广告中扮演重要角色，仅在社交平台X上的播放量就已超过2000万次——广告里他仰头惊呼：“去他的。”
“这事儿太疯狂了。我完全没想到会这样，”赫德在接受CNN采访时说，这番话是他谈及民主党、当选参议员斯科特·科隆的广告时所说的，这支广告助力推动了本次选举周期中最大的政治意外之一。
这支广告于10月13日发布在社交媒体上，赫德和其他密西西比州民众在广告中谴责现任共和党参议员辛迪·海德·史密斯——当被问及高牛肉价格时，海德·史密斯曾称“有很多其他蛋白质可以选择”。赫德在广告中一边烤汉堡一边说：“换种蛋白质？去他的。我宁愿换个参议员。”
“一开始我告诉斯科特我愿意参与时，我以为最多也就100、1000次浏览量，”赫德说，“完全没想到会引发这样的反响。我甚至连TikTok都没有。为了搞清楚这阵热潮到底是怎么回事，我不得不专门下载TikTok，因为好多朋友都给我发消息说，‘老兄，你这都火到全世界了。’”
赫德说自己已经在公共场合被人认出来好几次，还被要求拍照，“就像个超级明星似的”。
“这有点奇怪。显然我不习惯这种待遇，”他说。
赫德是一名四个月大婴儿的父亲，曾在阿富汗服役的陆军退伍军人。他表示自己认识科隆已有十年，他姐姐曾和科隆共事。
最初的计划是让赫德的父亲出现在广告里，但他不愿在镜头前说脏话，于是小赫德主动请缨。
“我就去了他妈妈家的后院，点起烤架，他们给了我台词，我们就开拍了，”赫德说。
那句标志性台词——赫德拼作“s-h-e-e-e-i-t”的“去他的”——他们拍了大约10到15次，但赫德说科隆觉得他第三次就成功了。
“这是我们常说的话。前几天有个朋友打电话给我，他说了句话，我就脱口而出‘去他的！’他说，‘对，就是这味儿。’老兄，这就是随口说的，”赫德笑着说。
为了突出广告的核心观点，赫德还回忆了他当时把正在烤的汉堡都留了下来。“[科隆]让我把汉堡留着，因为那时候牛肉价格很高。所以我不想浪费它们，”赫德说。
当被问及对引发这一切的海德·史密斯的言论——让密西西比人“换种蛋白质”——有什么看法时，赫德说这“太荒谬了”。
“我们值得比这更好的待遇，这也是我真正想支持斯科特的原因之一，你懂的，因为他想让我们密西西比州的民众过上好日子，”赫德说。
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当选参议员斯科特·科隆在密西西比州图加卢的图加卢学院举行的胜选集会上发言后握拳。2026年11月11日，星期三。
来源：Lauren Witte/克拉里昂 ledger/今日美国网络/路透社
他还谈到了这场具有里程碑意义的胜利，称“这太酷了——我知道这会载入史册。我妈妈一直提醒我这件事，我就说，是啊，能参与其中真是太酷了。”
“但最重要的是，我们的目标是帮助斯科特赢得这场选举，而我们做到了，”他说，同时称赞广告的编剧和制作团队“付出的所有努力”。
至于这段经历让他会记住什么，赫德停顿了片刻。
“密西西比人会明白这一点的，”赫德说，随后他提到了音乐家道贝尔利·斯特雷。“他有一首歌里唱道，‘我的密西西比不在这张地图上’，而现在我们的密西西比登上了这张地图。所以我们把密西西比推向了全国视野，这就是我对这段经历的记忆，”他说。
这支广告的创意总监瑞安·塞勒斯周四做客了CNN的《卡西·亨特竞技场》节目，并分享了更多制作细节。
他表示想赋予这支广告“密西西比特色”，于是指导参演者“把台词拉长，这样人们才能真正感受到你的情绪”。他还选了 Sugarhill Gang 乐队的《Rapper’s Delight》作为抓耳的背景音乐，他说这得益于他当DJ的父亲的影响。
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斯科特·科隆的“换个参议员”广告是如何制作的
7:48 来源：CNN
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斯科特·科隆的“换个参议员”广告是如何制作的
7:48
“我以前是班上的开心果。我很爱开玩笑，所以我肯定觉得这能让人们觉得‘天哪，这太好笑了’，但这真的是我的真实感受，你懂吗，”塞勒斯说，他强调了幽默感在政治宣传中的重要性。“这很有趣，但又不是单纯的搞笑，你明白我的意思吗？这是吸引注意力、让全国关注密西西比的好方法。”
塞勒斯还称赞科隆积极参与制作过程、愿意承担风险，称“他会思考如何触达那些通常不会被覆盖到的人群”。
选举日过后的第八天，CNN预测科隆将击败海德·史密斯，成为四十多年来首位当选美国参议员的民主党人。这一结果堪称本次充满历史性胜利的选举周期中最惊人的意外——民主党人借助民众对特朗普政府的强烈反对势头赢得了胜利。
在他上周的胜选派对上，科隆在镜头前站在写有“换个参议员”的讲台后，向密西西比州民众表示感谢，以此向这支爆红广告致敬。
Behind the scenes of Scott Colom’s viral ‘pick another protein’ ad
By https://news-multimedia-1393112320.cos.ap-guangzhou.myqcloud.com/160314170919-david-wright.jpgDavid Wright
PUBLISHED Nov 15, 2026, 12:04 PM ET
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Russ Hudson appears in a campaign ad for Scott Colom.
From Scott Colom for Senate
Russ Hudson of Columbus, Mississippi, became one of the unexpected stars of the 2026 midterms, with a feature role in an ad that’s since been viewedmore than 20 million times on X alone – tipping his head back and exclaiming, “sheeeit.”
“It’s been crazy. Like, I never expected it to do this,” Hudson told CNN in an interview, reflecting on the ad for Democratic Sen.-elect Scott Colom that helped spark one of the biggest political upsets of the election cycle.
Posted to social media on October 13, the ad features Hudson and other Mississippians rebuking incumbent GOP Sen. Cindy Hyde-Smith for suggesting there are many other proteins to chose from when pressed on high beef prices. “Pick another protein, sheeeit,” Hudson says in the spot as he grills burgers. “I’d rather pick another senator instead.”
“When I originally told Scott I would do it, I thought maybe like 100, maybe 1,000 views at most,” Hudson said. “I never expected it to do what it did. And I didn’t have TikTok. I literally had to download TikTok to see what all the hype was about because a bunch of my friends were sending messages like, ‘Dude, you’re like worldwide.’”
Hudson said that he’d been recognized in public a few times and asked for pictures, “like I’m some superstar or something.”
“So it’s a little weird. I’m not used to that, obviously,” he said.
Hudson, the father of a four-month-old infant and an Army veteran who served in Afghanistan, said that he’d known Colom for a decade, and that his sister had worked with him.
The initial plan called for Hudson’s father to appear in the ad, but he was reluctant to curse on camera, so the younger Russ volunteered.
“I just went to his mom’s house in the backyard, and we fired up the grill, and they gave me the lines, and we just rolled with it,” Hudson said.
For the signature line – the “s-h-e-e-e-i-t,” as Hudson spells it – he said they did about ten to fifteen takes, but that Colom said he nailed it on the third.
“That’s something we say. And my buddy was talking to me on the phone the other day, and he said something. I was like, ‘sheeeit!’ He was like, ‘There you go.’ It’s just a thing, man,” Hudson laughed.
Underscoring the ad’s point, Hudson also recalled saving the burgers he’s seen flipping on the grill. “[Colom] told me to save the burgers because beef prices were high. So, I didn’t want to waste them,” Hudson said.
Asked what he thought of the comment from Hyde-Smith that started it all, telling Mississippians to pick another protein, Hudson said that “it’s ridiculous.”
“We deserve better than that, and that’s why one of the reasons I really wanted to back Scott, you know, because I mean he wants to make things affordable for us here in Mississippi,” Hudson said.
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Senator-elect Scott Colom raises a fist after speaking during his victory rally at Tougaloo College in Tougaloo, Miss., on Wednesday, Nov. 11, 2026. .
Lauren Witte/Clarion Ledger/USA Today Network/Reuters
He also considered the landmark victory, saying that “it’s pretty cool – I know it’s gonna go down in history. My mom keeps reminding me of that, and I’m just like, yeah, it’s pretty cool to be a part of that.”
“But the main thing is, is the goal was to help Scott win this election, and it did that,” he said, crediting the advertisement’s writers and producers for “all the work.”
As for what he’ll remember from the experience, Hudson paused for a moment.
“The Mississippi folks will appreciate this,” Hudson said, before referencing musician Doughbelly Stray. “[He] did a song one time that says, ‘My Mississippi ain’t on this map,’ and our Mississippi’s on this map now. So that’s what I remember from it as we put Mississippi on the map,” he said.
Ryan Sayles, the creative mind behind the ad, joined CNN’s “The Arena with Kasie Hunt” on Thursday and shared more details on the production.
Saying he wanted to bring a “Mississippi feel to it,” Sayles instructed the individuals reading the lines to “drag it out so people can really feel how you feel.” He also picked the catchy backing track – “Rapper’s Delight” by Sugarhill Gang – crediting his dad’s influence as a former DJ.
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How Scott Colom’s ‘pick another Senator’ ad was created
7:48 • Source: CNN
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How Scott Colom’s ‘pick another Senator’ ad was created
7:48
“I was a class clown, you know. I joke a lot, so I definitely think that this helped people look at it and say, “Oh man, this is funny,” but that’s really how I feel, you know,” Sayles said, underlining the importance of humor in political messaging. “Like it was funny, but it wasn’t funny, you know what I mean? It was a good way to just get attention and bring national attention to Mississippi.”
And Sayles praised Colom for his engagement with the process and willingness to take risks, saying that “he thinks about how he can reach people that normally wouldn’t be reached.”
Eight days after Election Day, CNN projected that Colom would defeat Hyde-Smith, becoming the first Democrat elected to the US Senate in Mississippi in more than four decades. The outcome ranks as perhaps the most stunning upset in an election cycle full of historic wins as Democrats capitalized on sharp voter backlash to the Trump administration.
In a nod to the viral ad at his victory party last week, Colom stood at a lectern behind a sign that read “picked another senator” as he thanked Mississippians for their support.
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