更新时间：2026年10月31日 美国东部时间上午10:39 / CBS新闻
选举日前几日，得克萨斯州民主党州长候选人吉娜·希诺霍萨正走进拳击场，争取孤星州这一关键票仓：拉美裔男性。
希诺霍萨的竞选团队计划在周六墨西哥拳击巨星卡内洛·阿尔瓦雷斯对阵克里斯蒂安·姆比利的赛事中投放一条30秒广告，以争取拉美裔选民，尤其是在2024年特朗普胜选中发挥重要作用的拉美裔男性。
这条广告名为《No Te Dejes》，西班牙语意为“不要任人摆布”，并反复强调希诺霍萨的核心竞选口号：“反击”。
根据其竞选团队的说法，这则广告将希诺霍萨提出的保护公立学校、限制数据中心扩张、降低税收的主张，与她口中担任三届州长的共和党人格雷格·阿博特优先资助富人和大公司的做法形成对比。
该广告将在DAZN平台播放，该平台将转播周六的这场赛事。
https://news-multimedia-1393112320.cos.ap-guangzhou.myqcloud.com/gettyimages-2301881463.jpg
得克萨斯州民主党州长候选人吉娜·希诺霍萨2026年10月25日在得州韦斯莱科的“拉丁裔投票”（Voto Latino）集会后发言。加布里埃尔·V·卡德纳斯 / AFP via Getty Images
这则广告反映了民主党更广泛的策略：通过体育和具有文化针对性的节目接触拉美裔男性，而非完全依赖传统政治广告。
这种方法已在另一个西南战场州得到检验。
在2024年亚利桑那州成功的参议院竞选期间，民主党人鲁本·加列戈全力通过观拳派对、牛仔竞技、户外烧烤和其他社区活动接触拉美裔男性。
加列戈最终击败共和党人 Kari Lake，成为亚利桑那州首位拉美裔联邦参议员，尽管同年特朗普以近6个百分点的优势赢得该州。
加列戈在胜选后接受CBS新闻采访时表示，他争取拉美裔选民的策略是“尽可能频繁地与他们交流”。
阿博特也在争取得州的拉美裔选民。他的竞选团队推出了一条西班牙语广告，称希诺霍萨对该州来说过于社会自由派，其新闻秘书爱德华多·莱尔上周在一份声明中称，希诺霍萨的政策不符合“拉美裔社区的价值观”。阿博特还强调了其妻子塞西莉亚作为该州首位拉美裔第一夫人的身份。
拉美裔人口约占得州人口的40%，他们可能在希诺霍萨争取成为30多年来得州首位民主党州长的进程中发挥核心作用。本月早些时候的CBS新闻民调显示，阿博特以4个百分点的优势领先希诺霍萨，误差幅度为3.4个百分点，但在可能投票的拉美裔选民中，希诺霍萨领先23个百分点。
但得州的拉美裔选民正日益成为摇摆选民。
根据CBS新闻的出口民调数据，2024年约55%的得州拉美裔选民投票给了特朗普。拉美裔男性支持总统的比例几乎是两倍。这一转变是得州政治的一场地震，将里奥格兰德河谷曾经可靠的民主党县变成了共和党倾向的地区，打乱了民主党人希望得州转向己方的计划。
希诺霍萨在接受CBS新闻采访时对特朗普2024年在拉美裔选民中成功的原因给出了自己的解释，称他的信息引起了那些觉得政治建制派令他们失望的得州人的共鸣。
“特朗普获胜并争取到河谷地区和得州拉美裔选票的原因，是他说这个体系被操纵了——而他是对的。民主党人一直捍卫一个站不住脚的体系，这个体系实际上对我们不利，”希诺霍萨说。
民主党人希望这种转变是暂时的。全国民调显示，许多拉美裔选民自2024年以来已对特朗普失去信心，得州的民主党战略家从今年民主党初选中拉美裔占多数地区的高投票率中得到了慰藉。
加列戈的前竞选顾问、民主党战略家、CBS新闻政治评论员查克·罗查目前正在为希诺霍萨和得州民主党参议院候选人詹姆斯·塔拉吉科提供建议。
罗查告诉CBS新闻，许多拉美裔选民对高油价和其他生活成本问题感到失望，尽管特朗普的移民政策也引发了不满。
“目前，他们比我一生中见过的任何时候都更步调一致，而且他们一致不满，”他说。
但保守派拉美裔倡导组织“自由倡议”（LIBRE Initiative）的主席丹尼尔·加萨表示，在他的家乡南德克萨斯地区“没有支持民主党的热情”。
“我认为大多数选民说不出民主党降低物价的计划是什么，”他说。
目前，希诺霍萨押注于墨西哥最大的体育明星之一能帮助她在两党争夺的选民中取得突破。
As Democrats predict a Hispanic wave in Texas, Hinojosa is taking her pitch ringside to Latino men
Updated on: October 31, 2026 / 10:39 AM EDT / CBS News
Days before Election Day, Texas Democratic gubernatorial candidate Gina Hinojosa is stepping into the ring for a critical voting bloc in the Lone Star State: Hispanic men.
Hinojosa’s campaign plans to air a 30-second advertisement Saturday during Mexican boxing superstar Canelo Álvarez’s fight against Christian Mbilli, an effort to reach Hispanic voters, especially Latino men, who played a significant role in President Trump’s 2024 victory.
The advertisement is titled “No Te Dejes,” a Spanish expression meaning “Don’t let yourself be pushed around,” and repeats Hinojosa’s central campaign message: “Fight back.”
According to her campaign, the spot contrasts Hinojosa’s proposals to protect public schools, restrict data center expansion and lower taxes with what she argues is three-term Republican Gov. Greg Abbott’s prioritization of wealthy donors and large corporations.
The advertisement will run on DAZN, the sports streaming platform carrying Saturday’s fight.
https://news-multimedia-1393112320.cos.ap-guangzhou.myqcloud.com/gettyimages-2301881463.jpg
Texas Democratic gubernatorial candidate Gina Hinojosa speaks during a rally by Voto Latino in Weslaco, Texas, on Oct. 25, 2026. Gabriel V. Cardenas /AFP via Getty Images
The ad reflects a broader strategy by Democrats to engage Hispanic men through sports and culturally relevant programming rather than relying exclusively on traditional political advertising.
It’s an approach that has already been tested in another Southwestern battleground.
During his successful 2024 Senate campaign in Arizona, Democrat Ruben Gallego made a concerted effort to reach Latino men through boxing watch parties, rodeos, cookouts and other community events.
Gallego went on to defeat Republican Kari Lake, becoming Arizona’s first Latino U.S. senator, even as Mr. Trump carried the state by nearly six percentage points in the same year.
In an interview with CBS News following his victory, Gallego said his strategy with Hispanic voters was to “talk to them as often as possible.”
Abbott has also pitched himself to Latino voters in Texas. His campaign launched a Spanish-language ad that cast Hinojosa as too socially liberal for the state, with press secretary Eduardo Leal arguing in a statement last week that her policies don’t match “the values of the Hispanic community.” Abbott has also highlighted his wife Cecilia’s status as the state’s first Hispanic first lady.
Hispanics make up around 40% of Texas’ population, and they could play a central role in Hinojosa’s push to become Texas’ first Democratic governor in over three decades. A CBS News poll earlier this month showed Abbott leading Hinojosa by four points outright, with a 3.4-point margin of error, but Hinojosa led by 23 points among likely Hispanic voters.
But Latino voters in Texas are increasingly emerging as a swing electorate.
Some 55% of Latino Texans voted for Mr. Trump in 2024, according to CBS News’ exit poll data. Latino men favored the president by a nearly two-to-one margin. That shift was an earthquake in Texas politics, turning once-reliably Democratic counties in the Rio Grande Valley into GOP-leaning territory and scrambling Democrats’ hopes that Texas could be turning their way.
In comments to CBS News, Hinojosa offered her own explanation for Mr. Trump’s success with Hispanic voters in 2024, arguing that his message resonated with Texans who felt the political establishment had failed them.
“The reason why Trump won, and why he was able to capture the Latino vote in the Valley and in Texas, is because he said the system is rigged — and he’s right. Democrats had been defending a system that is indefensible, that is actually working against us,” Hinojosa said.
Democrats are hopeful that the shift will be temporary. Nationwide polling shows that many Latino voters have turned away from Mr. Trump since 2024, and Democratic strategists in Texas have taken solace in high turnout in heavily Latino areas during this year’s Democratic primary.
Gallego’s former campaign adviser, Democratic strategist and CBS News political contributor Chuck Rocha, is now advising both Hinojosa and Texas Democratic Senate candidate James Talarico.
Rocha told CBS News many Hispanic voters are disillusioned with high gas prices and other cost-of-living worries, though Mr. Trump’s immigration policies have also caused frustration.
“Right now, they’re more monolithic than I have ever seen in my life, and they’re monolithically mad,” he said.
But Daniel Garza, president of the conservative Latino advocacy group LIBRE Initiative, said “there is no pro-Democrat enthusiasm” in his home region of South Texas.
“I think most voters couldn’t tell you what the Democrat plan is for bringing down prices,” he said.
For now, Hinojosa is betting that one of Mexico’s biggest sports stars can help her land a punch with the voters both parties are fighting to win.
发表回复