2026-10-02T19:13:33.796Z / 美国有线电视新闻网（CNN）
特朗普政府发起了至少13支竞选风格广告，作为其颇具争议的、耗资数百万美元宣传总统唐纳德·特朗普及其政策活动的一部分。
尚未播出的广告包括三支聚焦美国军方以及在伊朗和委内瑞拉军事行动的广告、一支名为“上帝造就特朗普”的广告，还有一支回顾特朗普在白宫举办终极格斗冠军赛（UFC）赛事的广告。两党议员都质疑动用如此多纳税人资金投放这些广告是否明智，白宫则为其辩护称这是公共服务公告。
CNN获取了12支广告的剪辑片段，时长从15秒到3分钟不等，其中两支已经播出。这些素材被保存在由LMD运营的Dropbox账户中，该机构已获得政府广告投放合同，CNN也收到了该账户的共享权限。每支广告屏幕底部都会标注“由美国政府出资制作”。另有一支未出现在该Dropbox账户中的名为“最终战役”的广告，也在最近几周播出。
广告反馈
已播出的三支广告曾在哥伦比亚广播公司（CBS）、CNN、MS NOW、福克斯新闻频道（Fox News）和福克斯电视台（Fox）等电视网络播出。目前尚不清楚所有广告是否都会在电视或数字平台投放。
白宫未回应置评请求。
尽管每支广告主题各异，但其中许多都包含总统本人的画面以及来自新闻报道的正面评价音频，这可能会加剧批评声音，即该宣传活动正使用纳税人资金为特朗普个人造势。广告中还包含爱国元素画面——包括军事毕业典礼上的抛帽仪式、拉什莫尔山上空的烟花以及军用飞机低空通场。
在总统第二任期内难得现身白宫的第一夫人梅拉尼娅·特朗普，在多支广告中亮相。广告中还出现了特朗普宣布互惠关税的画面、边境墙画面、他走特朗普大厦扶梯宣布参选总统的画面，以及一幅调侃式的装裱照片：用自动笔代替了前总统乔·拜登的手，摆放在特朗普的“总统星光大道”上。
据一位知情人士透露，CNN此前曾报道，特朗普亲自推动了这些视频广告的制作，包括协助挑选所用的画面和视频素材。两位熟悉这些广告的特朗普顾问表示，它们由白宫视频团队内部制作，该团队隶属于负责政府公共宣传工作的通讯团队，但其中至少有一支是由亲特朗普的模因团队制作的。
已播出的广告已引发广泛谴责，尽管白宫暗示计划加大宣传力度。众议院司法委员会 ranking member（排名最高的共和党议员）、民主党众议员杰米·拉斯金在X平台上发帖称，这些广告“可能属于刑事重罪范畴，即为政治竞选目的窃取、挪用政府财产”。如果民主党明年赢得众议院控制权，他将获得国会传票权。
就连一些共和党人也批评了这场广告宣传活动。
“听着，如果你想用自己的超级政治行动委员会或其他竞选账户资金来传播这类信息，那没问题。但这不适合作为公共服务公告，你知道的，我们不应该这样动用纳税人的钱，”北卡罗来纳州参议员汤姆·蒂利斯说道。
得克萨斯州参议员约翰·科宁则表示“不”，这些广告不适当地使用了纳税人资金。“这甚至都不需要仔细考虑。”
“UFC 250”广告大力宣传了该赛事以及特朗普在白宫举办的那场6月赛事， prominently featuring（重点展示了）UFC首席执行官达纳·怀特以及参赛选手、八角笼上方亮起的“爪印”标志和冠军腰带。
“马杜罗”广告将尼古拉斯·马杜罗的演讲画面与特朗普及其团队在委内瑞拉独裁者被捕后现身海湖庄园的画面穿插在一起。
而“军事宣传”广告则展示了战斗机的画面以及疑似导弹发射的非保密视频。其中还包含特朗普2月份宣布对伊朗开战的演讲，这场战争至今仍不受美国民众欢迎。
“这个政权很快就会明白，任何人都不应挑战美国武装部队的实力和力量，”特朗普在广告中说道，此时这场战争已持续七个月。
部分广告带有明显的政治色彩：时长两分钟的“丛林之王”视频展示了特朗普认定的政治对手的画面——前总统巴拉克·奥巴马和拜登、前众议院议长南希·佩洛西、前国务卿希拉里·克林顿以及加利福尼亚州州长加文·纽瑟姆，全都是民主党人。视频中还有野生狮子捕猎的画面，以及一只秃鹰在水面上俯冲的镜头。背景音乐是In This Moment乐队翻唱的《In the Air Tonight》。片中还穿插了克里斯托弗·沃肯在2002年电影《桌球浪子》中饰演的狮子的台词。
其中一支时长三分钟、名为“上帝造就特朗普”的广告，曾在达拉斯举行的共和党中期代表大会期间播出。广告将特朗普塑造成救世主形象，改编自保罗·哈维的经典演讲《上帝造就了农夫》。据美国国家公共广播电台（NPR）报道，这支广告由Dilley Meme Team制作，并于今年早些时候开始病毒式传播。
“我需要一个手臂强壮到能撼动深层国家，却又足够温柔能拥抱自己孙辈的人。一个敢于迎难而上的人，”旁白说道，“所以上帝造就了特朗普。”
广告“韧性”展示了特朗普人生多个阶段的画面，包括他早年在纽约房地产行业的经历、他做客《奥普拉·温弗瑞秀》的画面、2015年他走特朗普大厦扶梯宣布参选总统的场景，以及他在白宫的时光。音频中，一名记者称他为“西方文明的守护者”。佐治亚州富尔顿县警长办公室拍摄的他2023年的入狱照格外醒目，还有他在宾夕法尼亚州巴特勒市遇刺未遂的视频画面。
据领先的政治广告追踪公司AdImpact称，纳税人已经在这些广告上花费了约250万美元。这场由纳税人资助的广告宣传活动的实际成本更高，但由于公共服务公告与竞选广告适用不同的公开披露规则，因此无法完全确定具体金额。
该项目总共获批拨款2000万美元。据两位知情人士透露，这些广告的资金来自美国海关和边境保护局。
监督组织表示，这些广告明显违反了拨款法，该法律限制使用联邦资金进行宣传或党派宣传，但尚不清楚外部团体是否有资格提起诉讼。尽管这些广告遭到两党批评，但国会——监督组织称其最有能力采取问责措施——并未采取行动阻止广告投放。
‘God made Trump’ ad and at least 12 others are part of controversial taxpayer-funded ad campaign
2026-10-02T19:13:33.796Z / CNN
The Trump administration has created at least 13 campaign-style ads as part of its controversial taxpayer-funded, multi-million-dollar effort to promote President Donald Trump and his policies.
Yet-to-be-aired spots include a trio of ads highlighting the US military and operations in Iran and Venezuela, one called “God Made Trump” and another recapping the UFC fight he hosted at the White House. Republicans and Democrats alike have questioned the wisdom of spending so much taxpayer money on the ads, which the White House has defended as public service announcements.
CNN has obtained clips of 12 ads, which range from 15 seconds to three minutes long, including two that have already aired. They appear in a Dropbox account — which was shared with CNN — run by LMD, the agency that has been given the government contract for the ad buys. Each ends with “Paid for by the U.S. Government” at the bottom of the screen. Another ad that is not in the Dropbox account, “Final Battle,” has also aired in recent weeks.
Ad Feedback
The three ads that have already aired have appeared on TV networks including CBS, CNN, MS NOW, Fox News and Fox. It’s not clear if all of the ads will air on television or digital platforms.
The White House did not respond to a request for comment.
While each of the ads has a different theme, many of them include imagery of the president and audio with positive reviews from news reports, which is likely to intensify criticism that the campaign is using taxpayer dollars to help Trump personally. They also include patriotic images — including the cap toss at a military graduation, fireworks over Mount Rushmore and military flyovers.
First lady Melania Trump, who has been a rare presence at the White House during the president’s second term, is featured in many of the ads. There are also images from Trump’s reciprocal tariff announcement, the border wall, his escalator presidential-campaign announcement and the tongue-in-cheek framed photograph of an auto pen signifying former President Joe Biden on Trump’s “Presidential Walk of Fame.”
CNN previously reported that Trump has personally driven the video ads, including helping select the imagery and videos used, according to a source familiar with the matter. Two Trump advisers familiar with the ads said that they were being created in-house by the White House video team — which is part of the communications team, responsible for the administration’s public messaging — though at least one of them was produced by a pro-Trump meme group.
The ads that have aired so far have spurred widespread condemnation, even as the White House indicates it plans to ramp up its efforts. Democratic Rep. Jamie Raskin, the ranking member of the House Judiciary Committee, said in a post on X that the ads “may be felony criminal theft and conversion of government property for political campaign purposes.” If Democrats win control of the House next year, he’ll gain congressional subpoena power.
Even some Republicans have criticized the ad campaign.
“Look, if you want to spend money out of your super PAC or other campaign account to communicate that message, that’s fine. It’s not an appropriate PSA. It’s just not, you know, it’s not how we should be spending taxpayer dollars,” said Sen. Thom Tillis of North Carolina.
Sen. John Cornyn of Texas has said “no” the ads are not an appropriate use of taxpayer dollars. “It’s not even a close question.”
The “UFC 250” ad heavily promotes the company and the June fight that Trump hosted at the White House, prominently featuring UFC CEO Dana White as well as the fighters, the lit-up “claw” over the Octagon and the championship belt.
The “Maduro” spot intersperses a speech by Nicolas Maduro with appearances by Trump and his team at Mar-a-Lago following the Venezuelan dictator’s capture.
And “Military Hype” shows images of fighter jets and unclassified video of what appears to be missile launches. It also includes Trump’s February speech announcing the war with Iran, a conflict which remains deeply unpopular with the American people.
“This regime will soon learn that no one should challenge the strength and might of the United States Armed Forces,” Trump says in the ad, now seven months into the war.
Some of the ads are starkly political: The two-minute “King of the Jungle” video features images of Trump’s perceived political enemies — former Presidents Barack Obama and Biden, Speaker Emerita Nancy Pelosi, former Secretary of State Hillary Clinton and California Gov. Gavin Newsom, all Democrats. There’s video of lions hunting in the wild and a bald eagle sweeping down on the water. A cover of “In the Air Tonight” by In This Moment plays. And Christopher Walken’s lion speech from the 2002 film, “Poolhall Junkies,” is interspersed.
One of the spots, a three-minute-long ad titled “God Made Trump,” was broadcast during Republicans’ midterm convention in Dallas. In it, Trump is presented as a messianic figure with a riff on Paul Harvey’s “God Made a Farmer.” It was created by Dilley Meme Team, according to NPR, and began going viral earlier this year.
“I need somebody with arms strong enough to rustle the deep state, and yet gentle enough to deliver his own grandchild. Somebody to ruffle the feathers,” the voiceover says, “So God made Trump.”
The ad “Resilience” shows Trump at multiple points in his life, including early in his New York real estate career, an appearance he made on “The Oprah Winfrey Show,” his descent down the Trump Tower escalator as he announced his candidacy in 2015 and then his time at the White House. In the audio, a reporter refers to him as “the bodyguard of Western Civilization.” His 2023 mugshot from a Fulton County, Georgia, sheriff’s office features prominently, along with video of an assassination attempt on him in Butler, Pennsylvania.
An estimated $2.5 million in taxpayer dollars have already been spent on the ads, according to a leading political ad-tracking firm, AdImpact. The actual cost of the taxpayer-funded ad campaign is even higher, but can’t be fully ascertained because public service announcements are subject to different public disclosure rules than campaign ads.
A total of $20 million has been allocated for the effort. The money for these ads is coming from Customs and Border Protection, two sources familiar with the matter told CNN.
Watchdog groups have said the ads mark a clear violation of appropriations law restricting the use of federal funding for propaganda or partisan communications, but it’s not clear if outside groups have standing to file a lawsuit. Though the ads have received bipartisan criticism, Congress — which groups said had the clearest lane to provide some accountability — has not acted to block the ads.
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