2026年9月25日 / 美国东部时间下午5:15 / 哥伦比亚广播公司新闻
作者：玛丽·坎宁安
快餐连锁企业正在菜单中大幅增加高蛋白、低热量选项，以吸引使用GLP-1减肥药的消费者。
麦当劳本周宣布将推出更健康的高蛋白餐品，包括烤鸡肉三明治、卷饼以及蛋饼。这些调整是该公司85亿美元全面翻新计划的一部分，该计划将对全球范围内的餐厅进行重大升级。
“当人们开始使用GLP-1类药物时，他们仍然会想念我们的餐食，”麦当劳首席执行官克里斯·肯普钦斯基在接受CNBC采访时表示，“我们将升级菜单，确保其贴合未来消费者的需求方向。”
麦当劳美国区总裁斯凯·安德森在周三面向华尔街分析师的电话会议中表示，随着数百万GLP-1药物使用者及其他美国人寻求增加蛋白质摄入，麦当劳正在调整菜单。
“我们不需要吸引全新的客户群体入驻麦当劳。相反，我们需要不断提供更多理由，让消费者在饮食习惯改变时，依然将麦当劳作为首选就餐地，”她在电话会议中说道，“他们想要更多蛋白质、更灵活的分量选择，以及既能带来饱腹感又不会过量的餐食。”
其他餐饮连锁品牌也在宣传其菜单调整，称这些调整将帮助消费者坚持减重目标。
去年12月，Shake Shack推出了“健康适配菜单”，其中包含无麸质、素食以及“适配GLP-1药物的餐品选择”。除一款汉堡外，其余所有在售汉堡均改用生菜卷替代面包。
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奇波雷墨西哥烧烤（Chipotle）在其官网开设了专属页面，展示其所谓的助力消费者“GLP-1减重之旅”的餐品选项。这些餐品包括搭配生菜的“低热量”鸡肉碗，以及搭配米饭的“高纤维”鸡肉碗。
《营销研究期刊》的研究显示，在开始使用GLP-1类药物后的前六个月内，家中至少有一名使用者的家庭在快餐连锁店、咖啡店及其他餐厅的消费减少了8%。
“菜单上提供贴合该受众群体需求的餐食至关重要，”市场研究公司Circana高级副总裁戴维·波塔拉廷在接受哥伦比亚广播公司新闻采访时表示，“我认为我们将看到菜单呈现出更多元化的选择。”
阿兰·谢特编辑
美联社为本报道提供了素材。
How GLP-1 weight-loss drugs are changing fast-food menus
September 25, 2026 / 5:15 PM EDT / CBS News
By Mary Cunningham
Fast-food chains are packing their menus with protein and low-calorie options to win over customers on GLP-1 weight-loss drugs.
McDonald’s announced this week that it will introduce healthier, high-protein options, including grilled chicken sandwiches and wraps, as well as egg bites. The changes are part of an $8.5 billion overhaul that includes a major refresh of its restaurants around the globe.
“When people do go on GLP-1s, they still crave our food,” McDonald’s CEO Chris Kempczinski said during an interview with CNBC. “We’re going to evolve our menu to make sure it reflects where we think that consumer is going to be looking for in the future.”
Skye Anderson, president of McDonald’s USA, said during a call with Wall Street analysts on Wednesday that McDonald’s is changing its menu as millions of GLP-1s users and other Americans look to increase their protein intake.
“We don’t need to win a new base of customers into McDonald’s. Instead, we need to keep giving them more reasons to make McDonald’s their first choice as their eating habits evolve,” she said during the call. “They want more protein, greater portion flexibility and food that leaves them feeling satisfied without feeling like too much.”
Other restaurant chains are also touting menu changes they say will help people stay on track with their weight goals.
In December, Shake Shack introduced the “Good Fit Menu,” which includes gluten-free, vegetarian and “GLP-1-friendly choices.” All the listed burgers except one are served in lettuce wraps rather than buns.
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Chipotle has a page on its website with options it says will help people on their “GLP-1 journey.” Those choices include a “low-calorie” chicken bowl with lettuce and a “high fiber” chicken bowl served with rice.
Research from the Journal of Marketing Research shows that households with at least one GLP-1 user cut spending at fast-food chains, coffee shops and other restaurants by 8% within the first six months of starting the drugs.
“It is important to have things on the menu that are relevant to that audience,” David Portalatin, the senior vice president at market research company Circana, told CBS News. “I think what you’re going to see is more diversity across the menu.”
Edited by Alain Sherter
The Associated Press contributed to this report.
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