匡威就运动鞋广告致歉,此前批评者称其使用种族主义意象


2026年9月21日 美国东部时间上午11:06 / 哥伦比亚广播公司新闻

作者:梅根·塞鲁洛 记者,MoneyWatch栏目
梅根·塞鲁洛是哥伦比亚广播公司MoneyWatch驻纽约记者,报道小企业、职场、医疗保健、消费者支出和个人理财话题。她经常亮相哥伦比亚广播公司新闻24小时频道讨论自己的报道。

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运动鞋品牌匡威已撤下一则遭批评涉嫌使用种族主义意象的广告。

这则在Instagram上分享的图片中,韩国流行音乐歌手柳智敏(Karina)身着长款白色长裙,手持一双经典款Chuck 70 X高帮运动鞋。网络批评者指出,这款三角形裙摆类似三K党兜帽,而歌手手持运动鞋的姿态也让人联想到私刑受害者的形象。

隶属于耐克集团的匡威已为该广告致歉,并将其从网络上下架。

“我们深表歉意,”该公司在给哥伦比亚广播公司新闻的声明中表示。“我们理解这张图片为何会引发强烈不满,也承认我们犯了错误。我们已将其从官方渠道移除,并正努力在所有出现过该广告的平台上将其删除。此事本不该发生,我们会做得更好。”

总部位于德克萨斯州的民权律师李·梅里特在Instagram上发文称,匡威的道歉“无法弥补在法务、营销和管理层各环节都通过审核的这一问题”。

匡威于1908年在马萨诸塞州莫尔登成立,1917年首次推出匡威全明星篮球运动鞋。

柳智敏及其经纪公司SM娱乐集团尚未通过Instagram账号回复置评请求。

近期并非只有匡威一家品牌因被指种族主义广告遭遇消费者抵制。据美联社报道,今年8月,折扣零售商家得宝停止销售一款儿童万圣节服装,有批评者称该服装让人联想到种族主义 minstrel(黑脸 minstrel 表演)漫画形象。

塔吉特承认该服装不妥。

“这款服装极具冒犯性,本不该出现在我们的商品目录中,目前已停止销售,”塔吉特上月在一份声明中表示。“我们深知这对我们的黑人顾客、员工和合作伙伴造成了格外深重的伤害。下架该服装是重要的第一步,公司正深入调查事件起因,并将作出必要调整以确保此类事件不再发生。”

编辑:阿兰·谢特

美联社对本文亦有贡献。

Converse apologizes for sneaker ad after critics say it uses racist imagery

September 21, 2026 11:06 AM EDT / CBS News

By Megan Cerullo Reporter, MoneyWatch
Megan Cerullo is a New York-based reporter for CBS MoneyWatch covering small business, workplace, health care, consumer spending and personal finance topics. She regularly appears on CBS News 24/7 to discuss her reporting.

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Sneaker company Converse has pulled an ad that was criticized for evoking racist imagery.

Shared on Instagram, the image featured K-pop singer Karina wearing a long white skirt and holding a pair of classic Chuck 70 X hi-top sneakers. Online critics said the triangular-shaped skirt resembled a Ku Klux Klan hood, while the way the singer is depicted holding a pair of sneakers also conjures up the image of a lynching victim.

Converse, which is owned by Nike, has apologized for the ad and pulled it from the internet.

“We’re sorry,” the company said in a statement to CBS News. “We understand why this image is deeply upsetting and recognize that we got this wrong. We removed it from our channels and are working to remove it everywhere it appeared. This should not have happened, and we will do better.”

Lee Merritt, a civil rights attorney based in Texas, posted on Instagram that Converse’s apology “doesn’t undo what got past legal, marketing and leadership at every step.”

Converse, founded in Malden, Massachusetts, in 1908, first released its Chuck Taylor All Star basketball sneaker in 1917.

Karina and her management company, SM Entertainment Group, did not immediately respond to messages through their Instagram accounts.

Converse isn’t the only brand to have recently faced consumer backlash over an ad accused of racism. In August, discount retailer Target stopped selling a children’s Halloween costume that some critics said evoked racist minstrel caricatures, the Associated Press reported.

Target acknowledged that the costume was inappropriate.

“The costume is offensive and should never have been part of our assortment. It is no longer available for sale,” Target said in a statement last month. “We know this is especially hurtful for our Black guests, team members and partners. Removing the costume is an important first step, and the company is looking closely at how this happened and what needs to change to ensure this won’t happen again.”

Edited by Alain Sherter

The Associated Press contributed to this report.

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