一项以美国影响力为指标对197个国家进行排名的新指数揭示了社交媒体如何重塑外交影响力
2026年9月21日 美国东部时间早上6:00 / 福克斯新闻频道
作者：埃弗拉特·拉赫特
谁能赢得美国的重视？BGR分析公司负责人剖析全球影响力
弗兰克·阿伦斯表示，出席联合国大会的各国不仅要争夺在纽约的会面机会，还要争夺全美国民众的注意力、关注度和影响力。
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纽约联合国总部—— 本周将有100多位总统和总理齐聚纽约，参加外交日程中最繁忙的聚会之一。与会者将齐聚联合国，直面中东和乌克兰的战争、能源市场动荡带来的经济压力，以及人们对这个国际机构能否应对日益分裂的世界的新质疑。
联合国发言人斯特凡纳·迪雅里克周五对记者表示，联合国预计将有73位国家元首、45位政府首脑，以及49位部长、11位副总统和1位王储出席。迪雅里克称，成员国已经提交了约1000场双边会晤请求，高级别周期间将安排168场活动。
当被问及各代表团准备抵达时联合国总部内的氛围时，迪雅里克简单地形容为“压力巨大”。
印度总理莫迪与伊朗总统举行会谈之际，美国警告将对德黑兰的贸易伙伴实施制裁
唐纳德·特朗普总统2025年9月23日在纽约联合国总部发表第80届联合国大会一般性辩论演讲。（路透社/迈克·西加尔 摄）
第81届联合国大会一般性辩论将于9月22日周二开幕，主题为“重建信任，引领变革：一个为所有人服务的联合国”。
但在曼哈顿的演讲、车队和闭门会议背后，还有另一场竞争：几乎所有派代表出席纽约会议的政府，都在试图以这样或那样的方式，吸引美国的注意力。
“这无疑是他们抢占美国民众注意力的时刻，”BGR分析公司负责人弗兰克·阿伦斯告诉福克斯新闻数字频道。
在联合国大会召开前发布的一项新分析试图衡量哪些国家已经做到了这一点。
由华盛顿BGR集团旗下数据部门BGR分析公司编制的2026年BGR影响力指数，综合经济、文化、外交、制度和地缘政治等多项指标，对197个国家和经济体的美国影响力进行排名。日本连续第三年位居榜首，其次是德国、加拿大、英国和韩国。
今年的这场竞争尤其意义重大。
特朗普威胁称，若伊朗支持的胡希武装再次发动袭击，美国将对伊朗实施“重大军事惩罚”
唐纳德·特朗普总统2025年9月23日在纽约出席联合国大会。（戴维·迪·德尔加多/彭博社 via 盖蒂图片社）
唐纳德·特朗普总统将于周二再次出席联大会议，此时美伊战争已进入第七个月，伊朗支持的胡希武装参与的战斗给红海航运带来了新压力，并让海湾国家对地区安全产生新的担忧。路透社9月18日报道称，欧洲和亚洲盟友大多拒绝了美国要求更直接卷入伊朗冲突的呼吁，这场旷日持久的战争也让华盛顿与部分盟友的关系紧张。
利害关系远不止伊朗。联大议程预计还将聚焦俄罗斯对乌克兰的战争、以巴紧张局势、苏丹问题、气候变化和人工智能等议题。伊朗总统马苏德·佩泽什基安、乌克兰总统弗拉基米尔·泽连斯基、以色列总理本雅明·内塔尼亚胡和俄罗斯外交部长谢尔盖·拉夫罗夫等知名领导人或代表预计将发表演讲。
这种军事力量、外交渠道和公众认知的结合，直指BGR指数背后的核心问题：影响力到底意味着什么？
BGR整合了100多项指标，涵盖GDP、人口、外国投资、国际学生、文化影响力以及在华盛顿的游说活动等。
但今年分析中最具影响力的变量之一来自一个全新的领域：社交媒体。
“我们一整年都在分析4.9万亿条数据，因为我们知道社交媒体宣传确实能够改变一个国家在美国民众眼中的形象，”阿伦斯说，“这也是今年指数得出的最重要结论。”
社交媒体情绪占指数权重的20%，仅次于占比24%的文化影响力。制度联系和外向型政策各占16%，地缘政治关联占10%，经济规模占8%，游说活动和华盛顿影响力占6%。BGR表示，其基础数据来自公开来源，主要是联合国、美国政府机构和知名研究机构，而社交媒体数据由Meltwater公司提供。
分析显示，对于较小的国家而言，声誉可以带来特别大的排名波动。
巴林是排名上升幅度最大的国家，从2024年的第97位跃升至2026年的第75位，上升了22位。BGR将这一增长大部分归因于美国民众对巴林的正面网络情绪改善，以及与巴林当选为联合国安理会非常任理事国、赢得阿拉伯海湾杯冠军和美国“尼米兹”号航母停靠该国相关的曝光度提升。
特朗普政府宣传已削减超过10亿美元联合国预算，改革倡议势头增强
2025年9月23日，美国纽约，第80届联合国大会期间的联合国总部。（路透社/阿尔·德拉 摄）
格鲁吉亚的排名则出现了相反的下滑，从第73位跌至第104位，下降了31位。BGR表示，格鲁吉亚在美国民众中的负面网络情绪恶化，恰逢该国发生政治动荡以及记者和反对派领导人被捕。
阿伦斯承认，获得关注与拥有政治影响力并不相同。“那些大肆宣传自己的国家确实会进入人们的视野，但要持续保持关注度，你必须取得真正的成就。”
该指数试图通过将情绪与经济联系、机构排名、游说支出和国际组织参与度等更硬性的指标相结合，来区分这两者。
或许BGR关于国家形象如何改变的最不同寻常的例子，并非来自总统、外交官或游说团队。
它来自一名德国足球球迷。
BGR将其称为“弗雷迪效应”，得名于今年夏天一位在美旅行时发布热情帖文并走红的德国世界杯观众。
阿伦斯表示，BGR发现，在弗雷迪在网络上走红的大约三周时间里，德国的正面情绪上升了13%。BGR将这一增长的很大一部分归因于他的帖子引发的反响，尽管数据并未单独证明是他一人导致了这种变化。
“你能复刻一个弗雷迪吗？我不知道你能不能逆向工程出这样的效果，”阿伦斯说，“但它向我们展示了真实的沟通是如何真正在社交媒体上脱颖而出的。”
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2025年9月23日，在纽约联合国总部第80届联合国大会期间，唐纳德·特朗普总统（左）与联合国秘书长安东尼奥·古特雷斯会面。世界各国领导人齐聚第80届联合国大会，今年这场年度全球会议的主题是“携手共进：80年及更久的和平、发展与人权”。（奇普·索莫德维罗/盖蒂图片社）
这一教训或许会对本周抵达纽约的各代表团产生共鸣。届时，数百位领导人将仅有短短几天时间来安排会晤、塑造头条新闻并阐述本国立场。
埃弗拉特（埃菲）·拉赫特是福克斯新闻数字频道的记者，拥有超过15年报道冲突、全球事务、人权和政治问责的经验。她执导并制作了200多段纪录片片段，足迹遍布40多个国家，记录了冲突、人道主义危机、腐败、人口贩运、基于性别的暴力以及重大世界事件背后的人性故事。
拉赫特的报道让她深入中东、欧洲、亚洲和非洲的冲突地区和危机现场。她的工作包括揭露人口贩运网络、披露叙利亚境内的ISIS地下酷刑监狱、记录乌克兰战争以及采访高级政治人物和世界各国领导人。她也是战争开始后进入俄罗斯的西方记者之一，带回了普京反对派的证词。拉赫特曾获得2022年佩雷斯和平中心奖，2023-2024年担任密歇根大学奈特-华莱士新闻奖学金得主，还曾两次获得洛克沃尔卓越报道奖。她拥有传播学学士学位和政治学硕士学位。
World leaders descend on New York for UNGA — but who really has America’s ear?
A new index ranking 197 countries by their US footprint reveals how social media reshapes diplomatic influence
September 21, 2026 6:00am EDT / Fox News
By Efrat Lachter
Who has America’s ear? BGR Analytics chief breaks down global influence
Frank Ahrens says countries arriving for UNGA are competing not only for meetings in New York, but for attention, visibility and influence across the United States.
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UNITED NATIONS, NEW YORK— More than 100 presidents and prime ministers will descend on New York this week for one of the busiest gatherings on the diplomatic calendar, arriving at a United Nations confronting wars in the Middle East and Ukraine, economic pressure from disrupted energy markets and fresh questions about the institution’s ability to respond to an increasingly fractured world.
The U.N. expects 73 heads of state and 45 heads of government, alongside 49 ministers, 11 vice presidents and one crown prince, U.N. spokesperson Stéphane Dujarric told reporters Friday. Member states have already submitted roughly 1,000 requests for bilateral meetings, while 168 events are scheduled during high-level week, according to Dujarric.
Asked Friday to characterize the atmosphere inside U.N. headquarters as the delegations prepare to arrive, Dujarric described it simply as “high stress.”
INDIA’S MODI-IRAN MEETING COMES AMID US WARNINGS OF SANCTIONS ON TEHRAN’S TRADING PARTNERS
President Donald Trump addresses the 80th United Nations General Assembly at U.N. headquarters in New York City, Sept. 23, 2025.(REUTERS/Mike Segar)
The General Debate of the 81st U.N. General Assembly begins Tuesday, Sept. 22, under the theme, “Restoring trust, managing transformation: A United Nations that delivers for all.”
But beneath the speeches, motorcades and closed-door meetings across Manhattan is another competition: nearly every government represented in New York will be trying, in one way or another, to capture the attention of the United States.
“This is their moment to grab a piece of American mindshare for sure,” Frank Ahrens, head of BGR Analytics, told Fox News Digital.
A new analysis released ahead of UNGA attempts to measure which countries already have it.
The 2026 BGR Impact Index, produced by BGR Analytics, the data practice of Washington-based BGR Group, ranks 197 countries and economies according to their overall footprint in the United States, combining economic, cultural, diplomatic, institutional and geopolitical measures. Japan holds the top position for a third consecutive year, followed by Germany, Canada, the United Kingdom and South Korea.
That competition is especially consequential this year.
TRUMP THREATENS ‘MAJOR MILITARY PUNISHMENT’ FOR IRAN OVER FUTURE HOUTHI ATTACKS
President Donald Trump during the United Nations General Assembly (UNGA) in New York on Tuesday, Sept. 23, 2025.(David Dee Delgado/Bloomberg via Getty Images)
President Donald Trump will return to the General Assembly on Tuesday with the US-Iran war entering its seventh month, while fighting involving the Iran-backed Houthis has placed new pressure on shipping through the Red Sea and raised fresh concerns among Gulf states about regional security. Reuters reported Sept. 18 that European and Asian allies have largely resisted U.S. calls to become more directly involved in the Iran conflict and that the prolonged war has strained Washington’s relationships with some partners.
The stakes extend well beyond Iran. The General Assembly agenda is expected to be dominated also by Russia’s war against Ukraine, Israeli-Palestinian tensions, Sudan, climate change and artificial intelligence. Iranian President Masoud Pezeshkian, Ukrainian President Volodymyr Zelenskyy, Israeli Prime Minister Benjamin Netanyahu and Russian Foreign Minister Sergei Lavrov are among the prominent leaders or representatives expected to speak.
That combination of military power, diplomatic access and public perception gets at the central question behind BGR’s index: what does influence actually mean?
BGR compiled more than 100 indicators, ranging from GDP, population and foreign investment to international students, cultural presence and lobbying activity in Washington.
But one of the most consequential variables in this year’s analysis came from a much newer arena: social media.
“We looked at 4.9 trillion pieces of data across an entire year because we know that a social media campaign can really move a country’s perception in the U.S.,” Ahrens said. “And that was really the big takeaway from this year’s index.”
Social-media sentiment accounts for 20% of the index, second only to cultural imprint at 24%. Institutional ties and outward orientation each make up 16%, geopolitical nexus accounts for 10%, economic size 8% and lobbying and Washington influence 6%. BGR says its underlying data comes from publicly available sources, primarily the U.N., U.S. government agencies and established research institutions, while its social-media data is supplied by Meltwater.
For smaller countries, the analysis suggests reputation can produce particularly large swings.
Bahrain was the biggest riser, climbing 22 places, from No. 97 in 2024 to No. 75 in 2026. BGR attributed much of that increase to improved U.S.-facing online sentiment and increased visibility tied to Bahrain’s election to a rotating U.N. Security Council seat, its Arabian Gulf Cup victory and a USS Nimitz port call.
TRUMP ADMINISTRATION TOUTS MORE THAN $1B IN UN BUDGET CUTS AS REFORM PUSH GAINS MOMENTUM
United Nations headquarters during the 80th United Nations General Assembly, in New York City, New York, U.S., September 23, 2025.(REUTERS/Al Drago)
Georgia moved in the opposite direction, falling 31 positions, from No. 73 to No. 104. BGR said its deteriorating U.S.-facing online sentiment coincided with political unrest and arrests of journalists and opposition leaders.
Ahrens acknowledged that generating attention is not the same as wielding political influence. “Countries that make a lot of noise about themselves do get on the radar, but to stay on the radar, you have to have real accomplishments.”
The index attempts to address that distinction by combining sentiment with harder measures such as economic links, institutional rankings, lobbying expenditure and participation in international organizations.
Perhaps BGR’s most unusual example of how national perception can change did not come from a president, diplomat or lobbying operation.
It came from a German soccer fan.
BGR calls it the “Freddy Effect,” after a German World Cup visitor whose enthusiastic posts about traveling through the United States went viral this summer.
Ahrens said BGR found that positive sentiment toward Germany increased 13% over roughly three weeks during Freddy’s rise online. BGR links a substantial part of that increase to the reaction generated by his posts, although the data does not independently establish that he alone caused the change.
“Can you recreate a Freddy? I don’t know if you can reverse engineer him to that effect,” Ahrens said. “But what it shows you is how authentic communication really breaks through on social media.”
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President Donald Trump (L) meets with United Nations Secretary-General António Guterres during the 80th session of the U.N. General Assembly (UNGA) at the United Nations headquarters on September 23, 2025, in New York City. World leaders convened for the 80th Session of UNGA, with this year’s theme for the annual global meeting being “Better together: 80 years and more for peace, development and human rights.”(Chip Somodevilla/Getty Images)
It is a lesson that may resonate with delegations arriving in New York this week, where hundreds of leaders will have only a few days to secure meetings, shape headlines and make their country’s case.
Efrat (Effie) Lachter is a reporter for Fox News Digital with more than 15 years of experience covering conflict, global affairs, human rights and political accountability.She has directed and produced more than 200 documentary segments across more than 40 countries, documenting conflicts, humanitarian crises, corruption, human trafficking, gender-based violence and the human stories behind major world events.
Lachter’s reporting has taken her into conflict zones and crisis areas across the Middle East, Europe, Asia and Africa. Her work has included uncovering human trafficking networks, revealing an ISIS underground torture prison in Syria, documenting the war in Ukraineand interviewing senior political figures and world leaders. She was also among the Western journalists who entered Russia after the war began to bring testimonies from Putin’s opposition. Lachter is the recipient of the 2022 Peres Center for Peace Award and was a 2023–2024 Knight-Wallace Journalism Fellow at the University of Michigan. She also won two Rockower Awards for Excellence in Reporting. She holds a bachelor’s degree in communication and a master’s degree in political science.
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