2026年9月3日 美国东部时间上午10:51 / 哥伦比亚广播公司新闻
作者：艾梅·皮奇
据发给哥伦比亚广播公司新闻的公司内部邮件显示，好球高尔夫CEO马特·肯德里克与总裁乔·弗拉纳利于周三离职。两人离职前，该公司一则与卡拉威高尔夫联名的广告引发强烈反弹，被批性别歧视且轻视针对女性的暴力行为。
据好球高尔夫首席财务官亚历克斯·普查拉9月2日的邮件显示，公司联合创始人、首批投资者之一纳希德·吉加将立即接任临时CEO一职。
此次管理层变动正值广告引发广泛公众批评之际。该广告在网上发布后，因展示男性高尔夫球手在女性球手试图使用其一号木杆时将其推倒在地的画面，遭到观众反对后迅速被下架。
风波发生后，卡拉威终止了与这家数字传媒公司为期三年的合作，好球高尔夫也宣布将退出今年秋季的一场美巡赛赞助。
好球高尔夫曾表示，该广告本是对恐怖电影《迷恋》的恶搞，但批评者未能看出其中的幽默之处，并谴责该视频轻视针对女性的暴力行为。
好球高尔夫与卡拉威均为该广告致歉。但肯德里克在8月28日的社交媒体帖文中称，卡拉威高尔夫“要求我们承担责任，随后又通过协调一致的媒体攻势将我们抛弃”。
“对整个好球大家庭来说，今天是艰难的一天，”普查拉在发给公司员工的邮件中写道，“马特帮助打造了超乎所有人预期的非凡事业，持续为这项运动吸引了无数新球迷。从一小群朋友打高尔夫起步，如今我们已发展成为不断壮大的全球社区。”
普查拉补充道，在广告中饰演男性高尔夫球手的好球联合创始人加勒特·克拉克将继续留在公司。
“加勒特和创作团队将继续发挥所长，打造优质内容，与热切期待与我们互动的球迷保持联系，”普查拉写道。
Good Good Golf CEO Matt Kendrick resigns after furor over Callaway ad
September 3, 2026 10:51 AM EDT / CBS News
By Aimee Picchi
Good Good Golf CEO Matt Kendrick and President Joe Flannery left the company on Wednesday, according to an internal company email shared with CBS News. Their departures follow a backlash over a co-branded Callaway Golf ad that was panned as sexist and trivializing violence against women.
Nahid Giga, a co-founder of Good Good Golf and one of its first investors, will step in as interim CEO effective immediately, according to the Sept. 2 email from Good Good Golf Chief Financial Officer Alex Puchala.
The management shakeup comes amid widespread public criticism over the ad, which was released online and quickly pulled after viewers objected to its depiction of a male golfer shoving a female golfer to the ground when she tries to use his driver.
In the aftermath of the controversy, Callaway ended its three-year partnership with the digital media company, and Good Good also said it would step back from sponsoring one of the PGA Tour’s tournaments this fall.
Good Good has said the ad was supposed to be a parody of the horror movie “Obsession,” but critics failed to see the humor and condemned the video for making light of violence against women.
Both Good Good and Callaway apologized for the ad. But Kendrick on Aug. 28 posted on social media that Callaway Golf had asked “us to take the fall and then drops us in a coordinated media blitz.”
“This is a difficult day for the entire Good Good family,” Puchala wrote in the email, which was sent to company employees. “Matt helped build something extraordinary that exceeded all expectations and continues to bring countless new fans to the sport. What began as a small group of friends playing golf is now a growing global community.”
Puchala added that Garrett Clark — a co-founder of Good Good who portrayed the male golfer in the ad — will remain at the firm.
“Garrett and the creator team will keep doing what they do best, making great content and engaging our fans who are eager to see and hear from us,” Puchala wrote.
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