2026-08-12T11:23:00-0400 / 哥伦比亚广播公司新闻
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更新于：2026年8月12日 / 美国东部时间上午11:26 / 哥伦比亚广播公司新闻
纽约市议会周三表示，正就四家预测平台公司涉嫌使用欺骗性营销手段展开调查。
此次调查将审查总部位于纽约的双子座泰坦、卡拉希和多元市场，以及总部位于得克萨斯州的Coinbase的广告运营行为。
“预测市场大肆引诱消费者对体育、政治、文化、天气等几乎所有事物下注，”纽约市议会议长朱莉·梅宁在一份声明中表示。“我们绝不能让纽约市民，尤其是我们的年轻人，成为牺牲品。”
2026年2月5日周四，纽约地铁站内的一则多元市场广告。迈克尔·纳格尔 / 彭博社通过盖蒂图片社拍摄
作为调查的一部分，梅宁已要求这些平台提供其在纽约州的营销活动相关信息。
预测市场允许用户对体育赛事、政治选举及其他诸多事件下注。
此次调查缘起于《华尔街日报》6月的一项调查，该调查揭露多元市场曾付费给网络内容创作者发布视频，谎称他们通过交易获利颇丰。对此，该平台表示将对其宣传内容展开审计。
周一，纽约市议会表示，也将针对针对多元市场的这些指控展开调查，包括该公司通过虚假欺骗性营销瞄准年轻人的相关指控。
“我们期待就此事宜与纽约市议会展开沟通，”多元市场在一份声明中表示。
其他接受调查的公司未立即回应置评请求。
纽约市的调查凸显了各州与联邦政府之间围绕谁应拥有预测市场监管权的广泛管辖权之争。多个州已对这些平台提起诉讼，纽约州便是其中之一，州检察长莱蒂西亚·詹姆斯已起诉Coinbase、双子座泰坦和卡拉希，指控它们运营违反州法律的非法赌博业务。
负责监管预测市场的联邦机构——商品期货交易委员会已提起诉讼，试图阻止各州收紧相关监管规则。该机构辩称，国会赋予其对衍生品市场监管的专属管辖权。
但律师指出，商品期货交易委员会的管辖权是否涵盖体育博彩仍存在法律模糊地带，而体育博彩是预测市场交易成交量的主要来源。
由阿兰·谢特编辑
New York City probing Kalshi, Polymarket and other prediction markets over marketing claims
2026-08-12T11:23:00-0400 / CBS News
By
Updated on: August 12, 2026 / 11:26 AM EDT / CBS News
The New York City Council said Wednesday that it is investigating four prediction markets over allegations that the companies engage in deceptive marketing.
The probe will examine the advertising practices of Gemini Titan, Kalshi and Polymarket, all of which are based in New York, as well as Texas-based Coinbase.
“Prediction markets aggressively entice consumers to bet and wager on sports, politics, culture, weather and pretty much anything,” New York City Council Speaker Julie Menin said in a statement. “We refuse to let New Yorkers, especially our young people, become collateral damage.”
A Polymarket advertisement in a subway station in New York on Thursday, Feb. 5, 2026. Michael Nagle / Bloomberg via Getty Images
As part of the investigation, Menin has requested information from the platforms about their marketing practices in New York.
Prediction markets allow users to wager on sports, political elections and many other events.
The probe comes after a June investigation by the Wall Street Journal uncovered that Polymarket paid online content creators to post videos that misrepresented their earnings from trades. In response, the platform said it would conduct an audit of its promotional content.
On Monday, the New York City Council said it would also investigate these allegations against Polymarket, including claims that the company targets younger adults using false and deceptive marketing.
“We look forward to engaging with the New York City Council on this matter,” Polymarket said in a statement.
The other companies subject to the investigation didn’t immediately respond to a request for comment.
New York City’s probe highlights the broader turf battle between states and the federal government over who should have regulatory control over prediction markets. Multiple states have filed lawsuits against the platforms, including New York, where Attorney General Letitia James has sued Coinbase, Gemini Titan and Kalshi, accusing them of running illegal gambling operations that flout state laws.
The Commodity Futures Trading Commission, the federal agency that oversees prediction markets, has filed lawsuits seeking to block states from tightening rules governing them. The agency argues that Congress gives it exclusive jurisdiction over the regulation of derivative markets.
Yet attorneys note that it remains legally murky whether the CFTC’s jurisdiction extends to sports betting, which drives much of the trading volume on prediction markets.
Edited by Alain Sherter
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