2026年8月11日 / 美国东部时间下午6:38 / 哥伦比亚广播公司新闻
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特朗普媒体科技集团（Trump Media & Technology Group）正计划通过推出更快访问特朗普总统Truth社交平台帖文的服务来提振增长，该服务每月最高收费10万美元。
该公司首席执行官凯文·麦根（Kevin McGurn）周一向投资者透露，公司已为其Truth应用程序编程接口（API）数据订阅服务签下了“超过10家”客户。他表示，这些客户大多是高频证券交易公司，它们希望能比普通Truth社交平台受众早毫秒级看到总统的帖文，以此获得交易优势。
麦根称，这项新服务的合同价格普遍在每月6万至10万美元之间。该公司透露，Truth API不仅可访问特朗普先生的账号，还包括这家社交网络的顶级账号。
金融专家表示，提前获取Truth API推送内容，能让交易员和投资者在基于特朗普帖文做出投资决策时获得微小但切实的先机，比如有关关税和外交政策的公告。这可能引发伦理层面的担忧。
麦根还表示，特朗普媒体集团正与大型云计算公司、人工智能企业及新闻机构就Truth API订阅进行“积极洽谈”。他称，公司最终还计划向普通投资者推广该数据订阅服务。
“我们对Truth API早期的需求感到鼓舞，并期待将该产品推广至包括散户投资者在内的其他领域，”麦根在与华尔街分析师讨论公司最新财务业绩的电话会议中说道。
寻求发展方向
特朗普媒体科技集团自2021年成立以来从未实现盈利，一直难以敲定能够带来稳定营收增长的商业战略。根据8月10日提交的监管文件，Truth社交平台——特朗普总统主要的社交发声平台——的广告收入在第二季度有所下滑，不过该公司未披露具体财务细节。
为推动增长，特朗普媒体集团已拓展至一系列新业务领域，推出带有爱国投资主题的交易所交易基金（ETF）等金融产品，并斥巨资购买加密货币，试图将自身重塑为加密货币资产管理公司。特朗普媒体还正与聚变能源公司TAE Technologies合并，麦根周一表示，此次合并将为特朗普媒体提供“一次难得的机会，在保障美国能源独立方面发挥关键作用”。
根据特朗普媒体最新财报，该公司周二公布的第二季度营收增长89%，达到167万美元，但由于加密货币资产价值暴跌，亏损额飙升10倍，达到2.38亿美元。
7月公布的Truth API有望通过出售该公司最具价值的资产之一来提振营收：即能即时、自动化获取特朗普先生的公开声明。Truth社交平台会持续发布特朗普先生及其他顶级用户的帖文，确保所有用户能同时获取这些内容。
但API能将信息直接推送至客户的电脑，这可能让客户在普通用户在信息流中看到帖文之前就捕捉到相关内容。
特朗普媒体的股票代码为DJT，与总统姓名首字母一致，周二股价下跌近6%。该股票过去一年市值缩水约49%，而同期标准普尔500指数上涨了21%。
伦理担忧
Truth社交平台API服务正受到伦理专家和民主党议员的审视，他们质疑投资者是否应该向这家部分由总统持有的公司付费，以提前获取其公开声明。
弗吉尼亚州民主党参议员马克·华纳（Mark Warner）已提出一项法案，禁止社交媒体公司向特定客户出售特殊访问权，使其能提前获取发布市场敏感信息的政府雇员账号内容。
特朗普总统经常通过Truth社交平台发布重大公告，包括宣布新关税政策以及与伊朗等国的外交谈判进展。美国消费者新闻与商业频道（CNBC）今年5月援引Fundstrat的研究报道称，自特朗普重返白宫以来，总统的发言曾推动美股出现最佳和最差的五个交易日。
Fundstrat未回应置评请求，该机构的研究显示，去年标普500指数最大单日涨幅出现在2025年4月9日，当时特朗普总统宣布暂停关税政策，推动指数飙升9%。
在周一的投资者电话会议上，麦根为Truth社交平台API服务辩护，指出该服务仅提供公开帖文的访问，只是快了“几毫秒”。“我们的客户只会比别人稍早一点看到已发布的公开帖文，”他说道。他称这些伦理批评是“错误的”。
但曾担任乔治·W·布什总统首席伦理律师的明尼苏达大学企业与证券法教授理查德·佩特（Richard Painter）对哥伦比亚广播公司新闻表示，“毫秒级的差距对高频交易员来说意义重大”。
佩特指出，高频交易公司可能面临特别的法律风险，因为它们的自动化系统能在瞬间完成交易。他表示，尽管特朗普先生的帖文在API发送给客户时已是公开信息，但政府信息的发布方以及付费获取该信息的客户，在法律上都需要等待该信息充分反映到市场价格后再进行交易，否则可能违反内幕交易法。
特朗普媒体驳斥了此类担忧。
“批评人士要么出于对自由市场的意识形态反对，要么未能理解公开信息与非公开信息的区别，一直在歪曲Truth API的性质，”特朗普媒体的一位发言人告诉哥伦比亚广播公司新闻。
特朗普先生的持股
根据金融服务公司FactSet的数据，特朗普先生持有该媒体集团41%的股份，价值约10亿美元。尽管他并未在公司担任管理职务，但他通过所持股份有望从特朗普媒体获利。
“这种结构让总统从自己官方声明的市场影响中获得了个人经济利益，”乔治华盛顿大学法学院政府采购法研究副院长杰西卡·蒂利普曼（Jessica Tillipman）告诉哥伦比亚广播公司新闻。
她补充道：“我曾就国会议员为何不应利用履职期间获取的信息进行交易获利提出过类似论点。与国会情况不同的是，此次涉及一家总统实益拥有的公司，出售其以官方身份发布的信息的访问权。”
佩特表示，需要出台更广泛的法律，防止政府官员从内幕信息、泄密及其他披露中获利，并将当前情况与2000年出台的《公平披露条例》（Reg FD）相比较。该条例出台的背景是上市公司有选择地向部分投资者和华尔街公司披露重大市场信息，而该条例要求上市公司公开披露影响市场的信息。
麦根周一表示，尽管目前Truth API仅带来了“少量收入”，但特朗普媒体科技集团仍计划将该服务拓展至更多客户。他补充道：“我们认为，这项业务能够成长为一项重要且可持续的收入来源。”
编辑：阿兰·谢特（Alain Sherter）
Trump Media has struggled to grow. Now it’s selling $100,000 contracts for access to Truth Social.
August 11, 2026 / 6:38 PM EDT / CBS News
By
Trump Media & Technology Group is aiming to energize growth by selling faster access to President Trump’s Truth Social posts for up to $100,000 a month.
CEO Kevin McGurn told investors on Monday that the company has signed up “more than 10” customers for its Truth API, or Application Programming Interface, data feed, which he said was mostly from high-frequency securities trading firms seeking an edge by potentially seeing the president’s posts milliseconds before they reach the broader Truth Social audience.
Contracts for the new service generally range from $60,000 to $100,000 a month, McGurn said. The Truth API includes access to the social media network’s top accounts, not just Mr. Trump’s, the company has said.
Rolling access to the Truth API feed could give traders and investors a small but meaningful head start in making investment calls based on Mr. Trump’s posts, such as announcements on tariffs and foreign policy. That could raise ethical concerns, financial experts said.
McGurn also said Trump Media is in “active conversations” with large cloud computing firms, artificial intelligence companies and news organizations about signing up for Truth API. Eventually, the company also plans to market the data feed to ordinary investors, he said.
“We’re encouraged by the early demand for Truth API, and we look forward to rolling out the product to other sectors, including retail investors,” McGurn said in a call with Wall Street analysts to discuss the company’s most recent financial results.
Searching for direction
Trump Media & Technology Group, which has never turned a profit since its founding in 2021, has struggled to settle on a business strategy capable of delivering reliable revenue growth. Advertising revenue on the Truth Social platform — President Trump’s primary social media bullhorn — fell in the second quarter, according to an Aug. 10 regulatory filing, although the company didn’t provide financial details.
To jump-start growth, Trump Media has expanded into a range of new ventures, branching into financial products such as ETFs with patriotic investment themes and buying billions in cryptocurrencies to refashion itself into a crypto treasury firm. Trump Media is also merging with fusion energy company TAE Technologies, which McGurn on Monday said will provide Trump Media with “a rare chance to play a key role in securing America’s energy independence.”
On Monday, the company’s second-quarter revenue rose 89% to $1.67 million, but its losses ballooned 10-fold to $238 million due to the plunging value of its crypto holdings, according to Trump Media’s latest earnings report.
The Truth API, announced in July, could boost revenue by selling what may be the company’s most valuable asset: immediate, automated access to Mr. Trump’s public statements. Truth Social continues to publish Mr. Trump’s posts, and those of other top users, so that they are available to everyone at the same time.
But the API delivers the information directly to customers’ computers, potentially allowing them to detect the posts before a human user might notice them on their feed.
Trump Media shares — which trade under the ticker DJT, the same as the president’s initials — slipped almost 6% on Tuesday. The stock has lost about 49% of its value over the past year, while the S&P 500 has gained 21%.
Ethical concerns
The Truth Social API service is drawing scrutiny from ethics experts and Democratic lawmakers over whether investors should be able to pay a company partly owned by the president for faster access to his public statements.
Sen. Mark Warner, a Democrat from Virginia, has introduced a bill that would ban social media companies from selling special access to government employees’ accounts that share market-moving information.
Mr. Trump frequently turns to Truth Social for major announcements, including the introduction of new tariffs and progress in diplomatic talks with Iran and other nations. The president has also been a driver of the market’s best and worst five days since his return to office, CNBC reported in May, citing research from Fundstrat.
Fundstrat, which didn’t respond to requests for comment, found that the S&P 500’s biggest single-day jump last year came on April 9, 2025, when the president announced he would pause his tariffs, sending the index soaring 9%.
On Monday’s investor call, McGurn defended the Truth Social API service by noting that it only provides access to public posts, albeit “milliseconds” faster. “Our customers will get published in publicly available posts fractionally faster,” he said. He called the ethical criticisms “misguided.”
But “milliseconds make a difference” for high-frequency traders, Richard Painter, a corporate and securities law professor at the University of Minnesota who served as the chief ethics lawyer under President George W. Bush, told CBS News.
High-frequency trading firms could face particular legal risk because their automated systems can execute trades in fractions of a second, Painter pointed out. Although Mr. Trump’s posts are publicly available when the API sends them to customers, Painter said that the source of government information, as well as customers who paid for access, are legally required to wait to trade on that info until the data has had time to be reflected in market prices, or else risk violating insider-trading laws.
Trump Media dismissed such concerns.
“Critics continue to mischaracterize Truth API either out of ideological opposition to free markets or a failure to grasp the distinction between public and nonpublic information,” a Trump Media spokesperson told CBS News.
Mr. Trump’s stake
Mr. Trump owns 41% of the media company’s shares, worth about $1 billion, according to data from financial services firm FactSet. While he doesn’t have a management role in the firm, he stands to profit from Trump Media through his shares.
“The structure gives the president a personal financial interest in the market impact of his own official statements,” Jessica Tillipman, associate dean for government procurement law studies at The George Washington University Law School, told CBS News.
She added: “I have made similar arguments about members of Congress and why they should not be permitted to profit from trading on information they receive in office. Unlike the congressional context, this involves a company the president beneficially owns selling access to information he creates in his official capacity.”
A broader law is needed to keep government officials from profiting from insider information, leaks and other disclosures, Painter said, comparing the situation to the creation of Regulation Fair Disclosure, or Reg FD, in 2000 in response to public companies selectively disclosing material information to some investors and Wall Street firms. Reg FD requires public companies to disclose market-moving information publicly.
In the meantime, Trump Media & Technology Group plans to expand Truth API to more customers, even though it has generated only a “modest amount of revenue” so far, McGurn said on Monday. He added, “We believe this can grow into a meaningful, durable contributor.”
Edited by Alain Sherter
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