2026年3月29日 / 美国东部时间上午10:05 / 哥伦比亚广播公司新闻
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盖尔·金 《CBS晨间新闻》联合主持人
盖尔·金是获奖记者，同时担任《CBS晨间新闻》联合主持人。她专访顶尖新闻人物，为《CBS晨间新闻》及哥伦比亚广播公司新闻所有栏目和平台提供原创报道。她还是《奥普拉日报》的特约编辑，并主持天狼星XM电台每周直播广播节目《盖尔·金做客》。
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迈克尔·乔丹将他的冠军思维带入了纳斯卡赛事，他表示自己“天生就带有竞争基因”，驱使他不断追求胜利——与改变。
作为纳斯卡车队23XI赛车的联合创始人，乔丹告诉盖尔·金，他对这项运动的热爱源于已故父亲詹姆斯，一位“铁杆机械师”。
“他过去总帮街坊邻居修车……还会修我们家的车。我们从来不用把车送到修理厂，他总能想出办法修好。所以我觉得这份热爱源自他对汽车的喜爱。他喜欢开快车，我妈妈也喜欢开快车，”乔丹和金在凤凰城赛道碰面接受《CBS周日早间新闻》采访时告诉她。
从传闻到现实
乔丹于2020年与传奇车手、三次代托纳500冠军得主丹尼·哈姆林共同创立了23XI赛车车队。哈姆林表示，这段合作始于一条不实传闻，却意外变成了现实。
“我永远忘不了。我看到一篇不实报道，标题是‘丹尼·哈姆林与迈克尔·乔丹正考虑收购一支纳斯卡车队’，”他回忆道。“我看到文章后，就发给了他。他回复说，‘这事不是真的，但如果你想把它变成真的，随时告诉我。’”
就这样，一段合作关系诞生了。
这位篮球名人堂球员改变了一项运动。如今，他正改变另一项。
纳斯卡自1948年起便由法国家族私人拥有和运营。2016年，纳斯卡推出特许经营制度，这一类似特许经营权的模式确保36支车队能获得每场杯系列赛的参赛资格，并承诺为车队“带来新的收入机会”。
乔丹称该制度“不公平”且“不合理”，并于2024年10月联合23XI赛车车队与前排赛车队提起反垄断诉讼。他指控纳斯卡像垄断企业一样运作，控制可用赛道、允许使用的汽车配件，并向车队发放受限的特许经营权以参与赛事。
具有里程碑意义的和解
2025年12月，纳斯卡就这起反垄断案达成具有里程碑意义的和解，为所有车队提供永久特许经营权并改善相关条款。乔丹称这是改变游戏规则的成果。
“这一结果让所有相关方都能灵活且有信心继续为车迷带来难忘的赛车时刻，这自1948年这项运动创立以来一直是我们的最高优先级。我们曾与赛车车队和赛道紧密合作，在2016年推出了纳斯卡特许经营制度，事实证明这对车队的运营和杯系列赛的赛事质量都极为宝贵。今天的协议重申了我们维护和提升这一价值的承诺，确保车迷们未来几代人都能享受到最精彩的房车赛事，”纳斯卡主席兼首席执行官吉姆·法国在当时的一份声明中表示。
“这场抗争是必要的，你懂吗？哪怕拼尽全力，就算我被赶出这项运动，至少我让大家意识到这项运动需要改变。我确实认为这一制度存在不公。所以我一开始就抱着这样的想法：我不在乎结果——哪怕我输了，我也赢了，”乔丹说。
他没有输。不过，胜利从来都来之不易。
“这需要牺牲，”哈姆林说道。
“没错。这种情绪很有感染力。你赢了，所有人都——你拥有一座令人惊叹的场馆，每个人都很开心。但你输了，场馆里就会弥漫着悲伤。这很必要，因为输了的时候你就该感到难过，”乔丹补充道。
23XI赛车车队车手泰勒·雷迪克在本赛季开局取得三连胜，他表示乔丹作为老板“激励着我们全力以赴”。
“首先，你会干劲十足，恨不得撞穿墙壁，”雷迪克开玩笑说。“其次，你会听到一位冠军、赢家、传奇人物对你说这些话，感觉就像，‘哦，天啊，你知道吗，我们离目标并不遥远。稍作调整，我们就能成功。’”
篮球退役后的生活
尽管乔丹曾表示退役后想要过更低调的生活，但他承认纳斯卡并未让他远离聚光灯。
“这是一种更低调的生活，我不再是众人瞩目的焦点，尽管最近，你知道，我出现在台前的次数比我预想的要多得多。但我认为这项运动在某种程度上需要这样，我的车队也需要，而且我希望他们能看到我对胜利的热情，以及对——你知道，成为车队一份子的热情，”他说。
尽管他因在纳斯卡的角色频频登上头条，但乔丹表示，这和他在芝加哥打球时的情况仍不可同日而语。
“但我认为这件事让我保持活力，”他补充道。
在芝加哥公牛队效力期间，乔丹表示名气带来的压力常常像重担一样压在他身上，他努力达到这项运动代言人身份所带来的种种期望。
“以某种方式生活的压力，你懂吗？努力达到——试图维持外界对你的所有看法或曾经的看法。那确实是一种负担，你懂吗？很多人都不得不经历这些。你可以在一段时间内坚持下来，但到了某个时刻你会说，‘我受够了……这样做了’”乔丹说。
不过，乔丹承认，他内心仍有“很大一部分冲动”想要重新拿起篮球。
“但我已经用纳斯卡或者钓鱼来弥补了这种……情绪。但那种想要畅想的冲动依然存在，我真希望我还能拿起篮球……我很想那样做。相信我，”他说。
现年63岁的乔丹身兼数职，但有一个头衔他宁愿不拥有：史上最佳（G.O.A.T.）。
“对我来说，根本不存在史上最佳这一说，”乔丹说。“在我看来不是这样。你知道，这只是因为，我们每个人都从其他人、其他运动员身上汲取灵感。我们向其他运动员学习。随着时代进步，我们推动这项运动发展。说某个人比其他人更优秀，其实并不恰当。”
乔丹表示，他不会改变自己人生或职业生涯中的任何一件事，坦然接受自己的错误以及错误带来的教训，并将一路走来建立的人际关系归功于塑造了如今的自己的因素之一。
“如果今天一切就此结束，你知道，我会面带微笑，百分之百会，”乔丹说。
观看盖尔·金对迈克尔·乔丹、丹尼·哈姆林以及车手泰勒·雷迪克的完整采访，周一和周二请关注《CBS晨间新闻》。
Michael Jordan on NASCAR, life after basketball and the one title he won’t claim
March 29, 2026 / 10:05 AM EDT / CBS News
By
Gayle King Co-host, “CBS Mornings”
Gayle King is an award-winning journalist and co-host of “CBS Mornings.” King interviews top newsmakers and delivers original reporting to “CBS Mornings” and all CBS News broadcasts and platforms. She is also editor-at-large of Oprah Daily and hosts “Gayle King in the House,” a live, weekly radio show on SiriusXM.
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Michael Jordan is bringing his championship mindset to NASCAR, saying he’s “cursed with this competitive gene” that keeps him chasing victories — and change.
Jordan, co-founder of the NASCAR team 23XI Racing, told Gayle King that his passion for the sport traces back to his late father, James, a “diehard mechanic.”
“He used to work on all the neighborhood cars… he would fix our cars. We would never send our car to the service. He would figure out a way to fix it. So I think it gravitated into his love for cars. And he likes driving fast. My mom likes driving fast,” Jordan told King after the pair met up at the Phoenix Raceway for a “CBS Sunday Morning” interview.
From rumor to reality
Jordan founded 23XI Racing in 2020 with legendary driver and three-time Daytona 500 champion Denny Hamlin — a partnership Hamlin says began with a rumor that unexpectedly turned into reality.
“I’ll never forget. I saw an article that wasn’t true. Says, ‘Denny Hamlin and Michael Jordan are lookin’ to purchase a NASCAR team,’” he recalled. “I saw the article, sent it to him. He says, ‘Not real, but if you want to make it real let me know.’”
And from there, a partnership was born.
The Hall of Fame basketball player changed one sport. Now, he’s changing another.
NASCAR has been privately owned and operated since 1948 by the France family. In 2016, NASCAR introduced a charter system, a franchise-like model that guaranteed 36 teams entry into each Cup Series race and promised them “new revenue opportunities.”
Jordan called the system “lopsided” and “wrong,” filing an antitrust lawsuit in October 2024 with 23XI Racing and Front Row Motorsports. He alleged NASCAR was being run like a monopoly, controlling which tracks were used, what car supplies were allowed, and giving teams restricted, limited charters to compete in races.
Landmark settlement
In December 2025, NASCAR reached a landmark settlement in the antitrust case, giving all teams evergreen charters with improved terms. Jordan called it a gamechanger.
“This outcome gives all parties the flexibility and confidence to continue delivering unforgettable racing moments for our fans, which has always been our highest priority since the sport was founded in 1948. We worked closely with race teams and tracks to create the NASCAR charter system in 2016, and it has proven invaluable to their operations and to the quality of racing across the Cup Series. Today’s agreement reaffirms our commitment to preserving and enhancing that value, ensuring our fans continue to enjoy the very best of stock car racing for generations to come,” NASCAR chairman and CEO Jim France said in a statement at the time.
“This fight was needed, you know? And I was going to fight even harder. And if I got kicked out, at least I made people aware that change needs to happen in the sport, you know? And I think it’s lopsided. And, you know, so I went in with the idea that I don’t care — even if I lost, I won,” Jordan said.
He didn’t lose. Still, winning doesn’t come easy.
“It comes with sacrifice,” Hamlin said.
“Yes. It’s infectious. You know, you win, everybody’s– you got an unbelievable building. Everybody’s happy. When you lose, there’s a sadness within the building. Which is necessary because when you lose you want to be sad,” Jordan added.
23XI Racing driver Tyler Reddick, who began the season with three wins in a row, says having Jordan as a boss “motivates the hell out of us.”
“I mean, you’re ready to run through a wall, first off,” Reddick joked. “But then two, you know, hearing a champion, a winner, a legend tell you these things, and it’s like, ‘Oh wow, you know, we’re not that far off. A few adjustments and we’re right there.’”
Life after basketball
While Jordan once said he wanted a quieter life after retiring from basketball, he acknowledges NASCAR hasn’t exactly kept him out of the spotlight.
“It’s a quieter life where I’m not really the show, even though as of late, you know, I’ve been in the forefront … a lot more than I probably anticipated. But I think the sport needs it to some degree, and my team needs it, and I want them to see the passion that I have for winning and for the– you know, being a part of the team,” he said.
While he’s been making headlines for his role in NASCAR, Jordan said it’s still not the same as when he was playing basketball in Chicago.
“But it’s something that I think keeps me alive,” he added.
During his time with the Chicago Bulls, Jordan said the weight of his fame often felt like a burden, as he worked to live up to the expectations that came with being the face of the sport.
“The burden of living a certain way, you know? Living up to– trying to maintain whatever everybody’s perspectives is for you or was for you. That is a burden, you know? And it’s a lot of people that has to endure it. And there’s a certain period of time that you can go through that, and then at some point in time you say, ‘I’m tired of…doing that’” Jordan said.
However, Jordan admits there’s still a “huge piece” of him that wants to pick a basketball up.
“But I’ve compensated that– that feeling through NASCAR or through fishing … But that urge to dream, that if I wish I can still pick up a basketball and … I would love to do that. Believe me,” he said.
Jordan is now 63 and wears many titles, though there’s one he would prefer not to hold: G.O.A.T.
“There’s no such thing as G.O.A.T., you know, to me,” Jordan said. “It’s not to me. You know, it’s only because I think, you know, we are transcended from other people, other athletes. We learn from other athletes. We progress the game as we move further. To say that one is better than the other is not really right.”
Jordan said he wouldn’t change a thing about his life or career, embracing both his mistakes and the lessons they brought, and crediting the relationships he’s built along the way as part of what shaped who he is today.
“If it ends today, you know, I will have a smile on my face, 100%,” Jordan said.
Watch more of Gayle King’s interview with Michael Jordan, Denny Hamlin and driver Tyler Reddick Monday and Tuesday on “CBS Mornings.”