2026年8月28日 / 美国东部时间上午11:08 / 哥伦比亚广播公司新闻
Good Good Golf因一则引发性别歧视指控的争议性网络视频广告，正面临愈演愈烈的 backlash（ backlash此处译为“ backlash通常译为“反弹、强烈反对”，结合语境译为“强烈批评”）。
本周四，这家数字媒体公司失去了与卡拉威高尔夫（Callaway Golf）为期三年的合作关系，而美巡赛（PGA Tour）也宣布Good Good将不再赞助其11月的一项赛事。这则与卡拉威联合出品的广告中，一名男性高尔夫球手将一名伸手去拿他一号木的女性高尔夫球手推倒在地。
尽管Good Good表示，该广告本是对恐怖电影《着迷》（Obsession）的恶搞，但批评者谴责该视频轻描淡写地展现了针对女性的暴力行为。Good Good和卡拉威均已为该广告道歉，目前该广告已被下架。
“这远不止失去卡拉威一份合同这么简单。除非他们只想把市场局限在兄弟会男生群体中，否则现在还有多少人愿意看到自己在乡村俱乐部或高尔夫球场上看到印有Good Good Golf品牌的东西？”危机沟通专家帕特里克·里卡兹（Patrick Riccards）告诉哥伦比亚广播公司新闻。
他补充道，尽管两家公司最初的道歉并不足够，但卡拉威与Good Good Golf划清界限的做法是正确的。
Good Good“不能声称他们在发布前没有彻底审核这则广告，也不能以缺乏敏感度为借口”，他说。“他们批准了这则冒犯性广告，制作了这则冒犯性广告，发布了这则冒犯性广告。但似乎没人想到踩下刹车，问问自己是否想被世人记住是那个将推倒女性作为彰显优越感标志的高尔夫品牌。”
Good Good未立即回应置评请求。
“我们犯下了错误”
卡拉威首席执行官奇普·布鲁尔（Chip Brewer）于8月25日为该广告道歉，称Good Good Golf制作了该广告，卡拉威随后予以批准。
在这则时长60秒、宣传卡拉威与Good Good联名新款一号木的广告中，Good Good联合创始人加勒特·克拉克（Garrett Clark）将伸手去拿一号木的高尔夫球手拉克西丝·米斯托夫斯基（Alexis Miestowski）推倒在地。她倒地后，克拉克俯身用威胁的口吻对她说：“别碰我的新一号木。”
“这种批准本绝不应该发生，”布鲁尔写道。“我们犯下了错误，正极其严肃地处理此事。”
一些消费者表示，道歉力度不足，敦促卡拉威采取更多举措，例如向女子职业高尔夫协会和家庭暴力救助组织捐款。
在各方压力之下，卡拉威于周四宣布终止与Good Good的合作关系，并将向预防针对女性暴力行为的组织捐赠100万美元。
“这些行动无法弥补已造成的伤害，也不能为我们在此事中的责任开脱，”该公司在一份声明中表示。“我们向所有在此次事件中受到伤害、失望或冒犯的人致以诚挚歉意。”
同样在周四，美巡赛宣布“已获悉Good Good Golf决定不再作为赞助商参与今年秋季在德克萨斯州奥斯汀举办的赛事”。
美巡赛补充道：“我们认同他们借此机会专注于自身团队及未来工作的决定。”
发源于YouTube
Good Good Golf于2020年以YouTube频道起家，如今已是高尔夫领域规模最大的内容创作者之一，旗下共有8名男性和4名女性选手参与高尔夫赛事及各类挑战节目。该品牌还推出了电视节目、服饰及其他周边产品。
Good Good联合创始人克拉克本周发布了一段时长8分钟的视频，称公司为卡拉威拍摄的广告“是有史以来最糟糕的广告”，并表示这“绝非我们的行事准则”。
“我绝不支持家庭暴力、虐待行为或任何类似恶行，”他说。
另一位Good Good联合创始人马特·肯德里克（Matt Kendrick）本周早些时候告诉《华尔街日报》，公司计划将该系列活动的收益捐赠给支持女性的组织。
编辑：阿兰·谢尔特
美联社为本报道撰稿。
Good Good Golf’s very bad, bad week amid backlash over Callaway ad
August 28, 2026 / 11:08 AM EDT / CBS News
Good Good Golf faces mounting backlash for a controversial online video ad that sparked accusations of sexism.
On Thursday, the digital media company lost its three-year partnership with Callaway Golf, while the PGA Tour said Good Good would no longer sponsor one of the association’s tournaments in November. The ad, co-branded with Callaway, shows a male golfer shoving a female golfer to the ground as she reaches for his driver.
Although Good Good has said the ad was supposed to be a parody of the horror movie “Obsession,” critics have condemned the video for making light of violence against women. Both Good Good and Callaway have apologized for the ad, which has been taken down.
“This is about far more than losing a contract with Callaway. Unless they are looking to limit their market to frat bros, how many want to be seen at the country club or on a course bearing the Good Good Golf brand now?” crisis communications expert Patrick Riccards told CBS News.
He added that while initial apologies from the companies weren’t sufficient, Callaway has made the right move in separating its brand from Good Good Golf.
Good Good “can’t claim they didn’t thoroughly vet the ad before sharing or claim general tone deafness,” he said. “They approved the offensive ad, they produced the offensive ad, they released the offensive ad. And no one seemed to think to pump the brakes and ask if they wanted to be remembered as the golf brand that promotes shoving women to the ground as a sign of superiority. “
Good Good didn’t immediately respond to a request for comment.
“Mistakes were made”
Callaway CEO Chip Brewer apologized for the ad on Aug. 25, saying that Good Good Golf had produced the spot, which Callaway then approved.
In the 60-second ad, which promoted Callaway’s new driver co-branded with Good Good, Garrett Clark — a co-founder of Good Good — shoves golfer Alexis Miestowski to the ground as she reaches for the driver. As she is on the ground, he leans over and tells her in a menacing voice, “Do not touch my new driver.”
“That approval should never have happened,” Brewer wrote. “Mistakes were made, and we are taking the matter very seriously.”
Some consumers said the apology didn’t go far enough, urging Callaway to also take steps such as making donations to the Ladies Professional Golf Association and to domestic violence organizations.
Amid this pressure, Callaway announced on Thursday that it has ended its partnership with Good Good and will donate $1 million to organizations that work to prevent violence against women.
“These actions do not undo the harm caused or excuse our role in it,” the company said in a statement. “We sincerely apologize to everyone who was hurt, disappointed or offended by this incident.”
Also on Thursday, the PGA Tour said it had “been informed of Good Good Golf’s decision to step away as sponsor of the event in Austin, Texas, this fall.”
It added, “We agree with their decision to use this time to focus on their organization and the work ahead.”
Started on YouTube
Good Good Golf was launched as a YouTube channel in 2020 and is now among the largest content creators in the sport, featuring eight men and four women competing in golf and various challenges. It has made-for-TV shows, apparel and other merchandise.
Good Good co-founder Clark posted an eight-minute video this week in which he called the company’s video for Callaway “the worst ad known to man” and said that it is “not what we stand for.”
“I do not support DV (domestic violence) or abuse or any of that of any kind,” he said.
Another Good Good co-founder, Matt Kendrick, told the Wall Street Journal earlier this week that the company plans to donate proceeds from the campaign to an organization that supports women.
Edited by Alain Sherter
The Associated Press contributed to this report.
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